The Two Endings of Charles Dickens Great Expectations Essay

The Two Endings of Charles Dickens Great Expectations No novel is complete without a good ending. Although the introductory and middle portions are important as well, the conclusion is what the reader tends to remember most. When Charles Dickens wrote Great Expectations, he crafted a work that is truly excellent the whole way through. From the moment Pip is introduced until he and Estella walk out of the garden in the final chapter, this book exhibits an uncanny ability to keep the reader wanting more. There is, however, some debate regarding the final portion of the novel. The ending that Dickens originally wrote for Great Expectations is noticeably different than the one that was subsequently published. It seems†¦show more content†¦Although no mention of past events is made, Pip can tell that Estella had been through misery more intense than that which he himself had gone through almost ten years prior. This misery, Pip believes, has enabled Estella to understand the suffering that he had once felt. Through the years, a number of individuals have argued that this is the best way for the novel to conclude. These people tend to believe that this ending is more true to the overall tone of the novel than the revised finale. Great Expectations never exists as a typically happy story. Its plot is marked by constant disappointment and suffering, which would therefore make the application of a happy, romantic ending seem rather unnatural. By the end of the story, Pip has learned a great deal about himself and reached a new level of maturity. He has come to recognize the mistakes that he had made as a young man and is able to appreciate the importance of family. No longer is he consumed by a selfish desire for wealth and social status. Pip’s primary motivation for attaining such a gentlemanly status had been his desire to marry Estella. By the end of the novel, however, Pip’s character has been redeemed. He has progressed beyond the point in his life th at was represented by his love for Estella. This deliverance would then seem to make it impossible for Pip to continue loving Estella. She was a part of his youth; Pip, however, has become a man. AnotherShow MoreRelatedCharles Dickens Great Expectations: End Analysis1039 Words   |  4 PagesAs Aristotle suggests, an ending must simply be the logical conclusion of all that has preceded it. An illogical ending will yield an unsatisfying narrative, and even a surprise ending must have some internal consistency to it. Therefore, internal consistency is a criterion of a good literary ending. Another criterion of a good literary ending is that it be one that is consistent with the theme and tone of the novel. The ending must also leave the reader with the impact intended by the author. InRead MoreEssay on The Revised Ending of Great Expectations1046 Words   |  5 PagesThe Revised Ending of Great Expectations The revised ending of Great Expectations is the version that Bulwer-Lytton gave his advice on. It was after reading what Dickens had written in his original ending that Bulwer-Lytton made suggestions on how to improve the ending. In this ending, Pip and Estella meet again in the garden at Satis House, but the possibility of them being together, even married, is left open in contrast to the original. By this point in the novel, Estella has sufferedRead MoreGreat Expectations Character Names Essay869 Words   |  4 PagesChallenging Read Project is Great Expectations by Charles Dickens. Great Expectations is the thirteenth novel written by him; a few of Dickens other books are, A Christmas Carol, David Copperfield and Oliver Twist. Dickens is even viewed by many people as the ‘greatest novelist of the Victorian era’, an exceptionally prestigious title. How does Charles Dickens uses character names? Here are some examples: Abel Magwitch, the convict - The name Magwitch is a combination of the two words ‘magic’ and ‘witch’Read MoreA Great Conclusion Given to Great Expectations by Charles Dickens961 Words   |  4 Pagesgloomy tone Charles Dickens has set for the rest of the novel, the rewritten ending fits well along with the surrounding context because the reader is able to better understand the development of Estella’s character, it is far more conclusive in comparison to the original, and it reveals a little more about Pip’s growth in character and traits. Throughout the course of the novel, Estella is perceived to be this cold-hearted reptile, but this is contradicted in Charles Dickens’ rewritten ending, whenRead More The Theme of Expectations in Charles Dickens Great Expectations 1497 Words   |  6 PagesThe Theme of Expectations in Charles Dickens Great Expectations      Ã‚   In Great Expectations, the main theme is the theme of expectations. Dickens illustrates this theme through the character of Pip, by exploring the idea of ambition and self-improvement. The idea of expectations is the psychological mechanism that encourages Pips development, as he is full of ambition and has Great Expectations about his future. Pips expectations in the novel take three forms: social, moral andRead MoreGreat Expectations By Charles Dickens980 Words   |  4 PagesIn the book, Great Expectations has a young boy named Pip as it s main character. It starts with Pip as a young boy, and it follows him into school, and soon after adulthood. The ending however wasn t the original one Charles Dickens, had another ending in mind when writing the book, and for unclear reasons changed it to how it is now. However he eventually let the original copy released and now we have both! â€Å"Pip, dear old chap, life is made of ever so many partings welded together, as I mayRead MoreCharles Dickens Great Expectations2277 Words   |  10 PagesAlthough Charles Dickens’ classic novel Great Expectations was published in 1861, modern-day playwrights, authors, and directors go to great lengths to preserve its timelessness. Many of these writers feel that the best way to keep the novel relevant to society is to alter the original novel to make it culturally relevant or acceptable. The idea of cultural studies in regards to literature and literary criticism began in the 1950s and â€Å"involves viewing and analyzing practically any recorded phenomenonRead MoreCharles Dickens: A Brief Biography Essay1315 Words   |  6 Pages Charles Dickens Ruth Glancy, a world-renowned Dickens scholar, believed that Charles Dickens blended the Romanticism era, the Industrial age, and the Victorian era into unforgettable novels that still had the whimsical, imaginative part of life. Ruth conceded, â€Å" Dickens increasingly saw the need for finding and nurturing the imaginative core of life that can prevail even in the middle of the modern industrial city (Glancy 17).† Charles used his own experiences and imagination to evoke storiesRead MoreEssay on Dickens Social Commentary in Great Expectations1882 Words   |  8 PagesDickens Social Commentary in Great Expectations  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Charles Dickens Great Expectations stands as one of the most highly revered works in all of English literature. The novels perennial appeal lies in its penetrating depictions of character, rich panoramas of social milieu, and implicit crusades against social evils.1 Dickens used the growth of his characters in Great Expectations, particularly Pip, in relation to others to write about social reform, and most effectively illustratedRead MoreThe Great Expectations By Charles Dickens Essay1473 Words   |  6 PagesIn Great Expectations by Charles Dickens, Estella Havisham and Pip are a product of physical and psychological abuse that shapes their opposing perspective in the novel. Pip understands the notion of love through Mr. Joe and his relationships with the varying characters, while Estella remains cold and incapable of loving anyone, including herself under the affluence of Miss Havisham. Estella was considered â€Å"the great expectation† at the time because she represented the beauty and affluent ideals

International Trade Free Essays

International Trade Trade Most economists believe in free trade – the movement of goods between countries in the absence of harsh restrictions placed upon this exchange. The comparative cost principle is that countries should produce whatever they can make the most cheaply. Countries will raise their living standards and income if they specialize in the production of the goods and services in which they have the highest relative productivity: the amount of output produced per unit of an input (e. We will write a custom essay sample on International Trade or any similar topic only for you Order Now g. raw material, labor). Specialization is a situation that occurs when individuals or businesses produce a narrow range of products. Countries can have an absolute advantage – so that they are the cheapest in the world, or a comparative advantage – so that they are only more efficient than some other countries in producing certain goods or services. This can be because they have raw materials, a particular climate, qualified labor (skilled workers), and economies of scale – reduced production costs because of large-scale production. Balance of payments Imports are goods or services bought from a foreign country. Exports are goods or services sold to a foreign country. A country that exports more goods than it imports has a positive balance of trade or a trade surplus. The opposite is a negative balance of trade or a trade deficit. Trade in goods is sometimes called visible trade (AmE: merchandise trade). Services such as banking, insurance and tourism are sometimes called invisible imports and exports. Adding invisibles to the balance of trade gives a country’s balance of payments. Protectionism Government, unlike most economists, often wants to protect various areas of the economy. These include agriculture – so that the country is certain to have food – and other strategic industries that would be necessary if there was a war and international trade became impossible. Governments also want to protect other industries that provide a lot of jobs. Many governments impose tariffs or import taxes on goods from abroad, to make them more xpensive and to encourage people to buy local products instead. However, there are an increasing number of free trade areas, without any import tariffs, in Europe, Asia, Africa and the Americas and blocs such as: †¢The EEA: European Economic Area containing the European Union plus some other countries. †¢NAFTA: North America Free Trade Area: Canada, US and Mexico. The World Trade Organization (WTO) tries to encourage free trade and reduce protectionism: restricting imports in order to help local products. According to the WTO agreement, countries have to offer the same conditions to all trading partners. The only way a country is allowed to try to restrict imports is by imposing tariffs. Countries should not use import quotas – limits to the number of products which can be imported – or other restrictive measures. Various international agreement also forbid dumping – selling goods abroad at below cost price in order to destroy or weaken competitors or to earn foreign currency to pay for necessary imports. Globalizing trends The supporters of globalization, the way that the world’s economy increasingly functions as one unit, say that it will continue to cause growth and prosperity to spread thanks to: †¢Free movement of capital: money for investment can be easily moved around the world †¢Trade liberalization: obstacles to international trade are gradually being removed. †¢Shipping costs that are ever-declining thanks to the efficiency of containerization. †¢Telecommunications and computing costs that have fallen dramatically. Fair trade The Fairtrade Foundation makes sure that producers and growers are paid a fair price, not just the market price, which can be catastrophically low. For example, prices can fall dramatically when there is overproduction around the world causing a glut in a particular commodity. Economic Crisis Economic crisis is marked by overpowering alarm, in financial or commercial circles, leading to a sudden and drastic restriction of credit and great shrinkage in commodity and property prices. A financial panic usually precipitates a wave of business failures and followed by a period of depression. How to cite International Trade, Essay examples

Product Management in International Market-Samples for Students

Question: Critically examine why and how the Organisation should standardise or adapt its product in your chosen International Market. Answer: Introduction International marketing management is a kind of multinational process that includes planning, executing, commencement, pricing, promotion and distributions of the ideas, various goods and different services that help in creating the exchanges and further helps in satisfying the individual and the objectives of the organization (Kozak, 2015). The management of the international market is known as international marketing management. International marketing mainly involves the identification of needs and desires of the customers that exists in the international market. It also involves the decisions of the marketing mix that further includes the market behaviour. Main characteristics of the international market include the dominance of the multinational companies which also include the operations in large scale. A well-defined research on marketing includes long term planning and also maintains cultural relations. The main objective of international marketing includes developing the skills, helps in creating the marketing challenges and the opportunities. It also helps in gaining the experience in the field of marketing strategies. Moreover international marketing helps in being ethical to the practices and further urges to learn on the marketing management. The main reasons for the firms to go in the international market include profitability, growth in the business, more marketing opportunities and many more. Beside the positive factors there are many challenges that are involved in the international marketing. Some of them are: the differences in the political and legal system, difference in the culture, economy, currency unit, languages and in the marketing infrastructure. There are also restrictions in the trading business and the cost of distance is also high. Implementation Of Product Management In International Market Product management is basically a lifecycle function in the company that deals with the planning, forecasting, production and also includes the marketing of the products in the international market. International project management is important as it helps to increase the variety of global products and services. It also helps in advancing the technology which helps in making the international business easier. It changes the behaviour of the customer and also helps in racing with the global reach. There are also challenges that occur in the management of international products and these challenges are either external or internal. External challenges include the problems that arise outside the organization and internal challenges include the problems that arise within the organization. There are several strategies which could be implemented by the company for enhancing its business in market. Mcdonalds Global Strategy This company is a well-known famous company that thinks globally but acts locally (Vignola, 2001). This company was smart enough to realize that the market that is overseas requires a high degree of local responsiveness. They have also managed their business in different regions in the most beautiful way. This company should also create a value chain keeping the local culture, economic environment, legal and political issues in mind. McDonalds hire the local people in order to increase the acceptance toward the company. This will also help in gaining the bureaucracy that is related with the local government. With the help of franchise model this company helps in reducing the cost of setting up new business in several regions. This is evaluated that if company follow this level of strategies then it will surely increase the productivity and efficiency of business. Mcdonalds In China In china many multinationals companies have tried their luck and failed miserably but this company has managed to succeed in the international market. Like the other companies McDonalds did not strict themselves to their home culture rather they adapted the Chinese culture in order to attract the Chinese customer. The employees and the managers in the McDonalds were all Chinese and the menu was also modified according to their taste. In addition to this, company has increased its overall business performance and increased its product efficiency in effective approach. Mcdonalds In Saudi Arabia McDonalds in Saudi Arabia also adapted itself according to their local customers. For the Muslim prayers it closes 5 times in a day. This McDonalds follows all the Muslim customs as it does not provide pork items in their restaurants because it is against their custom. Half of the products in this restaurant are manufactured locally and in the gulf regions. Benefits Of International Market There are many benefits that an organization earns when they go globally as globalisation has the power to take the business at some other level. Some of the benefits in expanding the business on an international scale are: New Revenue Potential: when the companies decide to go internationally they get a very good access of the larger network of the customers. If the products and the services achieve success in an international market then revenues will also get increased with the help of new customers even if the company has a very saturated business domestically. Globalisation is the best way to take the product or the company to high level. Ability Of Helping People: the solution that companies or even the new products that are launched in the international market should have the potential to solve the queries of the customers and rather help them in improving their lives in any possible way. When globalisation takes place large number of people gets a greater help which will ultimately help and benefit the organization. Greater Access To Talent: This is the other benefit that companies get when they enter in the international market. By going global company gets as access of the employees who are potential and having unique skills with an excellent mind-set. Sometimes companies even find employees that are very difficult to hire in the home country. Because of the globalisation company gets an edge over other companies who are the competitors and have not gone internationally. New Culture: an organization can be better rounded if they get information about the new place in which the company wants to globalize and expand their business. It provides a new perspective on the relations that are building with the customers and by understanding the people who dont belong to the home country can really give new ideas to the companies and will benefit the company. This will also work better for the customers who are in the home country. Sometimes companies also have to hire the cultural consultant that guide the customers in creating marketing content that can also sometimes create cultural and linguistic nuances. Exposure Of Foreign Investment Opportunities: Most of the times foreign investment are valuable for the business or the organization as they help in expanding the business and even create profits for the business. Company use these methods to enhance its business in other countries Reputation Is Enhanced: companies and the businesses that are successful in the international market enjoy being an international company as it enhances their reputation in the domestic market. It is not at all easy for the companies to start their business in the international market and accomplish a desired position in the market. When customers get to know about the international presence of the companies then they think better about the company and respect more. Diversifying Company Markets: by taking the company or the business in the international market helps to diversify the market so that there are more stable revenue sources as sometimes if the company only has business in two to three areas then they can even experience the dramatic shift (Barrett Weinstein, 2015). Standards And Adopts For International Market In todays scenario global standards are mostly developed, adopted and are also recognized in many several ways. These international standards are driving the innovation, contribute to the market growth and even protect the health and safety of the workers and even the general public. Global standards are considered as fundamental tools of engineering and these standards are also fundamental to social wellbeing. Now a days everyone in the world requires global standards as they help in enabling the creation of the products and services that are provided by the companies to the customers so that they can use and the services globally. The globalization trend along with the technology that is booming day by day has a huge influence on the expectations of the consumer. These global standards further help the global market to expand more and earn profit more with greater revenue. As the companies are moving towards the global market so for that standards paradigm is needed which will help the company to expand in the strongest way. Product And Service Standardization Of Mcdonalds McDonalds makes sure that it helps in standardizing the operations in all its franchises so that a particular standard is maintained. This company provides the same experience throughout the world. This can be achieved by simply reducing the amount of skills that are required to prepare the product line. Every worker of the company has to follow the same standard procedure for making the meal and should have an identical output at everywhere in the whole wide world. There are several international project management concept which could be evaluated for the better understanding of international business. International Project Management Concept The product concepts that are involved in the basic marketing are also available for the international marketing too. Moreover products can be also considered as bundle of attributes that are tangible and intangible which further provides satisfaction to the customer. The products that are expanding in the international market can be seen can be seen at different levels through the degree of inclusion of both physical and nonphysical benefits. The product is further formed of three components: The core component that includes the main features of the product and further helps in fulfilling the basic need and moreover helps in offering the core benefits that includes the design and technical feature. The package component further includes the elements such as styling of the product, whether quality is meeting the standard or not, packaging is perfect or not and the brand name is available or not (Datta, Ailawadi,, van Heerde, 2017). The service components includes the services that are related with the product which further includes the installation, instructions to use the product, maintenance and repair, warranties that are provided to the customers and the spare parts that customers get as complementary (Helm Gritsch, 2014). On the other hand product concept can also be on three different levels and that are: core product, actual product and augmented product. The core product helps in fulfilling the needs at the basic level and further offers the core benefits to the customers. Customers attain these benefits when they purchase any kind of goods or services from the company. Core product also includes different aspects such as the product platform, basic function and the features of the product (Erragcha Romdhane, 2014). Further it also includes the entire legal requirements that are necessary. The actual products contains the physical benefits which further has styling, packaging, trade marking, branding and the most important part of the product that is quality. It does not matter whether the company is dealing domestically or internationally at the end customer only wants their own profit at all the three levels of product concept. During the international marketing company should take care of all t he changes that are required to make at all the three different levels so that they can easily fit into the international market (Mintz, Currim, 2013). Degree Of Adaptation And Standardization This is one of the main decisions in the international market as the company should adapt or standardize the product of several markets or not. Standardization refers to offer the same products in the different market where adaptation means to make some changes in the product according to the desires of the customers and then satisfy their needs at the end offering different products in different markets (Kraak, et al. 2017). Complete standardization is completely impossible as there are many standardized products who actually suffered adaptation in the international market and some of the examples are McDonalds, Coca- Cola and many more (Liu, Li, , Balachander, 2017). Sales force plan This plan will help in setting up an effective sales team and will provide a clear view points to sales team members to discharge their work as per the determined action plan (Armstrong, et al. 2015). McDonald is the international company and to have more attention on the customers in international market it has to prepare an effective sales force plan. In order to tap international market such as China, Saudi Arabia, England, UK and US, company has to hire 50 members sales team in each country. These members will indulge in evaluating market, collecting data from the people in particular country which could be used by company to customize its products (Duncan Natarajarathinam, 2016). However, 20 members supporting staffs will be given to these sales teams who will help them to discharge their basic works. After that, SD 1, 00,000 budget will be set for each sales team to cover up all the basic functions such as collection of data, promotion of companys products and direct meeting with clients through seminars and online monkey survey (Moncrief, Marshall Rudd, 2015).Line manager of each sales team will take weakly training and development classes for all the employees in sales t eam so that they could learn sales and marketing tactics in easy and determined approach. However, sales plans developed by these sales team in each country should be based on the marketing mix set and specific objectives determined by the McDonald. Nonetheless, in order to increase the effectiveness of sales force plan, management team of McDonald could follow following set steps such as formulating sale plan, implementing sales plan, Evaluating and assessing implemented sales plans and in the end, resolve the problems identified in determined approach. Benefits of Salesforce in Mcdonald's McDonalds is the kind of company that is not totally dependent on the TV advertising. This company has moved towards the holistic digital strategy so that they can capture and attract the customers of the next generations also. To have more attention of the customers this company is trying to engage the customers at every step they take which includes advertising about their company through mobile and social Medias. McDonalds is also changing their way of marketing the product (Harrington, et al. 2017).It has also changed the way it has taken its products into market. Now this company has main focus on the below the line advertisement. In the recent trend the time which is used in print by the customers is 4 present, advertising which is spend on the print media is around 18 present. Moreover mobile technology comes around 24 percent and only 8 percent of the advertising dollars are spent on the mobile campaigns (Williams, 2015). McDonalds also harnesses the new cross channel marketi ng with the help of sales forces social management tool. This further helps the company in reaching to people with the help of multiple devices and also with the multiple platforms on a large scale. This brand also captures the data about the customers so that they can maintain a healthy relationship with the customers. This company also has a specific tool called as active audience that helps the company to further synchronise the data in the CRM system with the help of marketing cloud (Dominici, 2015). Marketing Mix Of Mcdonalds Product Mix This company mainly provides food and beverages products. Product mix includes the several outputs that customers receive from the company. The main product line of McDonalds is: (Christopher, Payne Ballantyne, 2011). Salads Snacks Beverages Desserts and shakes Breakfast Although this company is known for burgers but it also has varieties of other products too so that customers can get a wide range of products (Rehmani, et. Al. 2015). Below given product mix chart could elaborate the proper level of value chain of company. Source: (Goi, 2009). Place Mix The restaurants of the McDonalds are the places where the products are distributed the most. This particular element describes the locations where products are mostly offered. Main place of distributing its products are: exclusive restaurants of McDonalds, Kiosks, post mates websites and app, McDonalds mobile app (Schroder, 2005). The restaurants of McDonalds are mostly situated at the places where there is maximum sales revenue. Some of the restaurants of the McDonalds help in managing the kiosks where they sell the limited products for example desserts. Customers also have a choice where they can place their order with the help of post mates websites and mobile apps (Constantinides, 2006). Promotional Mix This company has a unique style of promoting the products in order to attract the customers. This particular element helps in defining the approaches that are used in the communication with the customers. Some of the tactics that are used by McDonalds in its promotional mix are: advertising through different sources, sales promotions, maintaining relations with the public, direct selling of the product. The advertisements that McDonalds provides are always notable. They advertise through TV, radio, social media sites and through print media (Parker, 2003). It also uses sales promotion so that can attract customers to their restaurants and then earn profit out of it. For example this company provides discount coupons and freebies for some of the products. Even the public relations that this company makes also help in promoting the business for the target market (Khan, 2014) Price Mix The pricing strategy of McDonalds involves the price bundling that is combined with the psychological pricing. The company provides meals and other products bundles in the form of combos in the price bundling. This company uses the strategy to use such prizes that are affordable by the people. This further motivates the customers to buy their products which ultimately benefit the company (Londhe, 2014) Conclusion For every company it is important to expand their business whether domestically or internationally. If the company is expanding their business internationally it has to face many challenges and there are also advantages that a company gets. For a company like McDonalds it is not very difficult to expand their business in the international market as this company have many strategies and tactics. From this report it can be concluded that this company has a brilliant marketing strategies that further helps in the promotions and attract the customers. It has a better understanding of the product management concept and also the three levels that are involved in the product management concept. This company understands the psychology of the customers and adapt themselves according to the region it wants its establishment into. Despite the tough competitors it has managed to survive in the market and has become the market leader in most of the countries. McDonalds has also used the strategy to be cheap and then earn profit out of it. Due to the cheap and affordable prices many customers are attracted towards this restaurant. From this report it can also be concluded that this company has a great degree of adaption and standardisation. When this company enter into the international market they adapt their culture and even hire the employees from the same country in order to increase the acceptance towards the country. This company also follows a particular standardization and provides the same experience throughout the world. The main thing that can be concluded from this report is that going internationally for any company can create a boom in their market and therefore can sometimes be more successful than the domestic market References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Barrett, H., Weinstein, A. (2015). Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer, Cham. Christopher, M., Payne, A., Ballantyne, D. (). Relationship marketing: bringing quality customer service and marketing together. Constantinides, E. (206). The marketing mix revisited: towards the 21st century marketing.Journal of marketing management,22(3-4), 407-438. Datta, H., Ailawadi, K. L., van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), 1-20. Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International Journal of Business and Management, 4(9), 17-24. Duncan, M. S., Natarajarathinam, M. (2016). BEST PRACTICES OF SALES FORCE COMPENSATION WITHIN SMALL, TO MEDIUM SIZED ENTERPRISES: THE METRICS ASSOCIATED WITH PERFORMANCE APPRAISAL.THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 123. Erragcha, N., Romdhane, R. (2014). New faces of marketing in the era of the web: from marketing 1.0 to marketing 3.0.Journal of Research in Marketing,2(2), 137-142. Goi, C. L. (2009). A review of marketing mix: 4Ps or more? International Journal of Marketing Studies, 1(1), 2. Harrington, R. J., Harrington, R. J., Ottenbacher, M. C., Ottenbacher, M. C., Fauser, S., Fauser, S. (2017). QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), 551-570. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Kozak, Y. (2015). International Marketing. [online] International Marketing. Retrieved on: 15 july 2017. [Accessed] https://dspace.oneu.edu.ua/jspui/bitstream/123456789/2845/1/International%20marketing.pdf. Kraak, V. I., Englund, T., Misyak, S., Serrano, E. L. (2017). A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States.Obesity Reviews. Liu, Y., Li, K. J., Chen, H. A., Balachander, S. (2017). The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency. American Marketing Association. Londhe, B. R. (2014). Marketing Mix for Next Generation Marketing.Procedia Economics and Finance,11, 335-340. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), 17-40. Moncrief, W. C., Marshall, G. W., Rudd, J. M. (2015). 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Of Mice And Men Essays (381 words) - Fahrenheit 451,

Of Mice And Men Persuasive Essay I strongly believe that Of Mice and Men should not be banned from public libraries. After creating a survey on the freshman class, I am not the only one who thinks this book shouldnt be banned. About seventy-five percent of the class wants to keep this book on the shelves. One reason why students want to keep this book is because of its interesting plot. This book was about two migrant workers, one being abnormal, who work at a ranch so that they could fulfill their dream to own their land. At the end, the abnormal one dies because of his many accidents killing people. There are some bad characters in this book that are cruel and treat others with no respect. In every book or movie there are always bad guys. Without the bad guys it wouldnt make any movie or book interesting. I think that the people that would want any book to be banned are being selfish and spoiled. Just because they dont like it doesnt mean they have to ban it from everyone else. In Ray Bradburys book Fahrenheit 451 he sees the future where books were going to be destroyed for many reasons. One of them being Colored people dont like Little Black Sambo. Burn it. White people dont feel good about Uncle Toms Cabin. Burn it. Banning Of Mice and Men because it doesnt please to all audiences doesnt mean it should be off the shelves. Everyone has their own opinion on different things. Obviously, some people did like this book because it was published. A book doesnt get published unless people like it. For that reason, people thought this book was entertaining. It is impossible to write a book that everyone likes. Having this book banned by the school board is a wrong idea. I think that people should be able to read whatever they would like to read. If people dont like the book they should just ignore it, instead of ban them, because other people might like it. This is one of my favorite books and I would really be upset if I wouldnt be able to read it again. English Essays

Slim and George in chapter 3 of Of Mice and Men Essay Example

Slim and George in chapter 3 of Of Mice and Men Essay Example Slim and George in chapter 3 of Of Mice and Men Paper Slim and George in chapter 3 of Of Mice and Men Paper Essay Topic: Of Mice and Men We discover about Slim’s many qualities such as his ability to bring out the secrets of others from them. This is shown in Chapter Three in which he questions George about him and Lennie going around together. Slim’s cunningness is shown not through the dialogue but through the description such as â€Å"Slims’ calm invitation to confidence† which reveals to us that he made George comfortable. The writer shows that this is what leads George to continue talking. The reason why Slim wants to find out more about George and Lennie’s relationship is that he finds it odd that two people are going to places together. Slim knows that George wants to talk and after he begins, he knows that he can be â€Å"receptive† which is why he believes that he does not need to encourage George into saying more. The writer reveals Slim’s intelligence in this scene and his superiority in the sense that he was able to bring out the past of George. This becomes useful in the next scene with Candy’s Dog and how he is key to the decision in the end. Slim’s qualities of being attentive and a good listener are further emphasised through the words â€Å"Godlike†Ã¢â‚¬  and the repetition of the words â€Å"calmly†. We also find out about George in this section and his past. The fact that he used to bully Lennie by making him do random things for entertainment shows how he is not perfect either although he does regret his past. George answers â€Å"defensively† when Slim asks him about his relationship with Lennie. He believes that there is nothing wrong with this although he does know it is not that common. However, he then begins to reveal the past. The same characteristic of him is again shown when Candy asks them about the land that they want to buy. George begins by talking defensively but then eventually begins to reveal more about the piece of land. George â€Å"wanting to talk† to Slim about the past shows how he wanted to share his past and concerns with others rather than be lonely as he could not tell anyone about Lennie and the girl in Weed. This also reflects the reason for which he goes to places with Lennie which is they get lonely and they become sad. George says this to Slim â€Å". guys that go around ranches. That ain’t no good†. Although the reader first feels that Lennie needs George to look after him, we find out here that George needs Lennie for company. Lennie’s past with a women in Weed is a foreshadow what will happen in the end. The writer brings this story here to tell us the reason for which George and Lennie moved ranches and also to warn the reader of what is to come. This is then developed on with the attack on Curley, the puppy dying and then finally Curley’s wife’s death. The atmosphere in this scene is very significant in setting the mood for the conversation. Firstly, we are told about â€Å"the evening brightness† outside and the â€Å"dusk† inside which represent the happy relationship we seem to see between George and Lennie and how it never used to be like this before with the â€Å"dusk† inside. The dusk setting also shows that the coming up scene is negative. The pool of light also focuses on the two characters giving importance to them in the scene. This is used to focus the scene more on George as he becomes the one that talks more. Slim â€Å"moved back slightly so that the light was not on his face†. This was also used to show that he did not want George to see his facial expression during the question as he did not want to give away his intention for asking. Jeya Packiarajah 11X Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section. Download this essay Print Save Not the one?

Every AP Environmental Science Practice Test Available

Every AP Environmental Science Practice Test Available SAT / ACT Prep Online Guides and Tips Are you preparing for the Environmental Science AP exam? One of the best ways to study for the test and figure out how well you’re doing is to take practice tests.Taking practice tests lets you see what kind of questions you’ll be asked on the exam, and they can help you figure out which subjects or types of questions you struggle with and need to review more.Finding practice tests can be time-consuming, and, unfortunately, not all practice tests are created equally. Luckily, we’re here to help. In this guide, I’ll provide links to all theAP Environmental Science practice tests available, point out which ones are the highest quality, and explain how you should be using them. Official AP Environmental Science Practice Exams Official practice materials, those developed by the College Board, are the best to use when preparing for an AP exam.This is because, since the practice materials are created by the same organization that develops the real AP test, you can be sure they’ll accurately represent the test and give you the best idea of what the real AP exam will cover. Unfortunately, the College Board doesn’t often like to release a ton of practice material, particularly multiple-choice questions (because they often reuse these for multiple exams). However, there are still official review materialsyou can use which I've separated into three categories. Complete Exams The College Board has released one completeAP Environmental Science practice test, from 1998. Complete 1998 AP Environmental Science exam This test is not super recent, but becauseAP Enviro hasn’t undergone any significant changes since then, it’s still useful and will give you a great idea of what the real exam will be like. This test also contains answers to all the questions, as well as scoring guidelines and sample responses for the free-response questions. Be aware though that, although the questions are still similar, grading guidelines have changed. As a result, the College Board has released a document with updated scoring guidelines for the free-response questions so you can get a more accurate idea of how questions are scored and what your rough score on the exam would be. Multiple-Choice Questions Besides the single complete released practice test, the only place to find official multiple-choice questions for AP Environmental Science is in the Course Description for the class. Beginning on page 12 of the document, you’ll find 17 multiple-choice questions. While this isn’t anywhere close to what you’ll see on the real exam (the actual AP test will have 100 questions), it’ll give you an idea of the topics the exam will cover and how questions will be worded. Free-Response Questions Luckily, there are tons of official free-response questions available for you to study and practice with. The College Board has released previous free-response questions from 1999-2017. Free-response questions 1999-2017 With four free-response questions included on the test each year, that means you have access to 68 official free-response questions! These questions each include scoring guidelines and sample responses so you can get an idea of what the graders were looking for. Possible Other Source: Your Teacher Your AP Environmental Science teacher may also have access to some additional official practice questions that you can use. Teachers are sometimes able to purchase official practice questions from the College Board which students don’t have access to. Now, your teacher may have chosen not to do this, or they may be saving those questions for class exams, but if you’re looking for more official practice materials, you may want to take a chance and ask them. Official practice tests won't come with a seal, but you can be sure they're the highest-qualitypracticematerials out there. Free Unofficial AP Environmental Science Practice Tests You have to be a bit warier when using unofficial practice materials because some of them don’t do a very good job of replicating what topics the AP test covers or how they word their questions. However, there are many that can still be very helpful. For each of the resources below, I’ll explain what material they include and how closely it matches the real AP Environmental Science exam. Barron’s Barron’s has created a high-quality, complete practice exam (with 100 multiple-choice and four free-response questions, just like the actual AP test). This test does a good job of replicating actual AP questions, and it also includes in-depth answer explanations for each question, including sample responses for free-response questions. You can take the test in timed or untimed mode.This is a particularly helpful resource that you should use wisely. (See below for how you should be using this and other resources.) Varsity Tutors Varsity Tutors has a complete multiple-choice section (100 questions). The test is timed and automatically graded for you. While it doesn’t include free-response questions, themultiple-choice questions are similar to those you’ll see on the AP exam.You can combine these questions with a set of official free-response questions and made a complete practice test. If you’d like to practice a specific topic, they also have 148 practice quizzes of varying difficulty for AP Environmental Science, however; the topics are broken down into such specific categories that many quizzes have only 1-2 questions, which can make it tedious to move from one very short quiz to the next.The quizzes can be helpful for more focused studying, but, in general, the complete diagnostic test is the best resource from this site. McGraw-Hill McGraw-Hill offers a 25-question AP Environmental Science practice quiz. This is shorter than many other practice questions and, additionally, the quiz is also untimed. However, the questions are generally well-written, so it’s still a good resource to use. Environmental Science Textbook Quizzes This site includes 20-question quizzes for each of the 25 chapters of the Environmental Science textbook chapters. To select a quiz, choose a chapter from the left-hand side of the page, then choose â€Å"Practice Quiz† on the new page.These quizzes are fairly surface-level, but they can help you study specific topics or prepare for in-class exams, even if you don’t use Environmental Science as your textbook.One frustrating thing is that you’ll have to click on each chapter individually to see what areasit covers if you’re looking to study a particular topic. ProProfs This is an -question multiple-choice quiz. This is quite a short quiz and, strangely, it provides definitions for some keywords you should already know, but it might be helpful if you want a quick study session. High School Test Prep This quiz contains 15 multiple-choice questions. Like ProProfs, its questions are more basic than the majority of those on the actual AP exam will be, but you still may find it useful to try out. Paid Unofficial AP Environmental Science Practice Tests These next resources will cost you a bit of money to use. Shmoop For people who pay its subscription free, Shmoop offers three full-length AP Environmental Science exams as well as a diagnostic test.Paying Shmoop’s fee of $24.68 a month gets you access to these practice tests as well as practice material for a wide variety of other tests forthe ACT, SAT, and other AP exams. Albert Albert has multiple-choice quizzes for each of the seven main ideas of the course. The quizzes are categorized by difficulty, are not timed, and will immediately let you know if you have answered correctly.While some of the questions are free (you'll need to set up an account), you won’t be able to see what the correct answer is if you answered incorrectly or answer any hard-level difficulty questions unless you pay $25 for full access. Full access gives you access to over 200 multiple-choice questions. As a whole, I found these questions to be more basic than actual AP questions.They focused primarily on definitions and basic factsand didn’t emphasize making connections between different topics as much as the real exam does. Review Books Another place to find practice tests is in AP Environmental Science Review books. Most review books contain 1-2 practice tests. These exams can vary in terms of quality, but, in general, Princeton Review and Barron’s are pretty safe bets when it comes to quality. Before you purchase a review book, you should read reviews online or ask students who have previously used the book how well they felt it prepared them for the exam. How to Use AP Environmental Science Practice Tests Now that you know where to find all those practice tests, how should you use them? Taking random tests haphazardly won’t improve your score much, if at all, so follow these guidelines to know which practice materials you should usewhen. First Semester First semester, you’re still learning most of the content you need to know for the exam, so taking a full-length practice exam won’t be very helpful because your score will likely be low since you haven’t covered certain topics yet. During this semester, focus on taking official free-response questions (you can look through them to find ones that focus on information you’ve already covered) and unofficial quizzes that focus on specific content areas (the Environmental Science and Albert quizzes are good places to start). Be sure to start your studying early (by the middle of first semester) and regularly review throughout the year. Doing regular review will help you stay on top of the material, be prepared for class exams, and make reviewing for the final AP test much less overwhelming in the spring.You may also want to consider buying a review book this semester; many of them have practice questions after each chapter so you can see how well you’ve learned the material. Second Semester Second semester is when you should begin really focusing on preparing for the AP exam.At this point, you should have learned the majority of information you need to know for the exam, so you can begin taking full-length practice tests. I recommended beginning with the Barron’s practice test. Take this test under realistic testing conditions (timed and in a quiet room). After you’ve completed it, review how well you did (follow their guidelines for grading your free-response questions). Your score on this test will help you know how well you’re doing and how much studying you need in order to meet your target score. If you’re close to the score you want, you may only need to do light review, but if you’re two points away or more, you’ll likely have to put in some significant time to meet your goal. After taking and scoring your first full-length practice test, look to see where you got questions wrong. The primary reason for taking practice tests is to find where your weaknesses are and then improve in those areas. Don’t just immediately move on to your next practice test, spend time strengthening areas you need to improve on. Perhaps you need to learn how to complete your essays faster, or you realized you really don’t know anything about the nitrogen cycle. Get these gaps taken care of before you take another practice test, otherwise; you won’t see your scores improve.After you feel you’ve reviewed sufficiently, take another practice exam, either the official released test or Varsity Tutors’ multiple-choice section with official free-response questions added to it. Here’s a brief recap of the process you should be following: Take and score your first practice exam (4 hours) Evaluate your mistakes (1.5 hours) Improve your weak areas by doing focused content study and completing practice problems (2.5 hours) Take and score a second practice exam (4 hours) Repeat the steps above as often as you need to in order to make sure you’ve eliminated all your weaknesses for the AP exam and are ready when it comes time to test day. Conclusion AP Environmental Science has the lowest average AP score of any exam. If you want to beat the odds, taking practice tests is one of the best ways to improve your chances of earning a high score.While official practice materials give you the most accurate idea of what will be on the real AP exam, there are high-quality unofficial practice tests out there as well. During your first semester in the class, you should use practice tests to get yourself familiar with the free-response questions and solidify your knowledge of specific topic areas.Second semester is when you can begin taking full-length practice exams toget an idea of how well you’re doing and where you need to improve. What's Next? The free-response sectionistypically the hardest part of the AP Enviro exam. Check outthis guide to learn more about what it'llcover and how to get a high score. Need help starting or continuing your review for AP Enviro? We have acomplete guide to reviewing for the AP Environmental Science exam that'll walk you through each step you need to follow. Wondering which other AP classes you should be taking? Learn how to plan out your futureAP classesby reading this guide. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

In instruction box Essay Example | Topics and Well Written Essays - 1250 words

In instruction box - Essay Example The threats are the elements that could lead the business to trouble. It is important to conduct a SWOT analysis as it may later inform the business planning steps that are directed to the realization of business objectives (Armstrong, 1996). Every serious business should conduct and implement a SWOT analysis every so often to evaluate its position in the market. This paper will involve a SWOT analysis of Nike Company and will go further to analyse what businesses need to do to gain a stronger market position. About Nike Company Nike Incorporated is a multinational business that designs, develops and markets apparel, footwear, accessories and equipment. The American company has its headquarters in the Portland metropolitan area of Oregon. Nike as the company is popularly referred to is among the fortune 500 companies and boasts of being a leading producer of apparel, sports equipment and athletic shoes in the world (Nike Inc., 2013). Established in 1964 under the name of Blue Ribbon Sports, the corporation has several brands to its name, the main ones being Nike, Nike Skateboarding, Nike Golf, and Nike Pro. The organization has a number of subsidiaries including Converse and Hurley International, operates a number of retail stores, and sponsors several high profile sports teams and athletes from different nations across the globe. Nike SWOT Analysis Strengths Nike Inc. enjoys several strengths to its advantage. The company has been in existence since 1964 which may translate to a lot of experience in its field. The Nike brand has become a global brand over the years and enjoys strong brand equity. Given that the brand is linked with many famous athletes and favorite sports teams, it enjoys a huge amount of endorsements from its beneficiaries and by extension, the support of the masses spread across the world (Marketing Teacher, 2013). It is a fact that the establishment of manufacturing plants, buildings and other immovable assets cost huge capital investments and ties an organization’s finances. While many organizations have their capital tied to such assets as buildings and factories, this is not the case with Nike Inc. The corporation also does not have its capital tied to workers engaged in the production of its products. This being the case, the business thrives on a lean workforce and therefore operates on a lean budget. Furthermore, relying on the facilities of other organizations to manufacture its products gives Nike the opportunity to produce its products at the lowest possible costs without compromising on quality (Marketing Teacher, 2013). This arrangement affords Nike huge profit margins especially considering that it thrives on a lean workforce and budget. The organization has a robust research and development team that work toward coming up with high quality innovative products. The organization is one that produces branded clothing - a field in which there is little to innovate about (Tech Analysis Blogger, 2013). W hile this is the case, the company has managed to come up with innovative products that meet the needs of various demographics. The company also has a high score with regard to its environmental record. The Clean Air-Cool Planet, the company among the top companies that are climate friendly. Weaknesses One of the weaknesses that

The Benefits of NAFTA and CAFTA Essay Example | Topics and Well Written Essays - 1000 words

The Benefits of NAFTA and CAFTA - Essay Example Farmers, workers and manufacturers benefit from the reduction of arbitrary and discriminatory trade rules, while consumers enjoy lower prices and more choices. By strengthening the rules and procedures governing trade and investment on this continent, the NAFTA has allowed trade and investment flows in North America to skyrocket. According to figures of the International Monetary Fund, total trade among the three NAFTA countries has more than doubled, passing from US$306 billion in 1993 to almost US$621 billion in 2002. That's US$1.2 million every minute. NAFTA has been a huge success for the U.S. and its NAFTA partners. It has helped Americans work smarter, earn more and increase purchasing power. It has contributed to more trade, higher productivity, better jobs, and higher wages. In ten years of NAFTA, total trade among the three countries has more than doubled, from $306 billion to $621 billion in 2003. That's $1.7 billion in trade every day. U.S. exports to Canada and Mexico gre w from $142 billion to $263 billion in NAFTA's first ten years. And Mexican exports to the U.S. grew 242 percent, improving lives and reducing poverty in Mexico. The DR-CAFTA, the treaty originally encompassed the United States and the Central American countries Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Then in 2005, the Dominican Republic joined the negotiations, and treaty became known as DR-CAFTA. The CAFTA-DR is the second largest U.S. export market in Latin America, behind only Mexico, buying more than $16 billion in U.S. exports. Successful CAFTA-DR implementation is critical to the broader U.S. policy goals for the Americas of strengthening democratic governance, expanding economic opportunity, and investing in people. CAFTA would require market liberalization for the majority of goods and services in Central America. In return, the U.S. has promised increased market access for certain sectors in Central America, including textiles and a limited increase in sugar quotas. To add, CAFTA is important to the DR-CAFTA countries' own businesses, enabling them to increase productivity and increasing the skills of millions of workers as new foreign businesses and new technologies enter their economies. With higher skills, workers will be more valuable and earn more money, increasing their living standards. As living standards rise and people enjoy better lives, their interest in preserving these benefits also increases. Because they have more to lose from a crisis, they strive to preserve peace and stability. As a result, the likelihood of civil conflict decreases. At the same time, the improved domestic situation reduces the incentives to leave home in search of a better life elsewhere.According to the Organization for Economic Cooperation and Development (1997) more workers in more firms in more countries derive their livelihood from cross-border trade and investment activity. Trade and investment have become major engines of growth in developed and developing countries alike. The volume of world merchandise trade is today about sixteen times what it was in 1950, a period during which the value of w orld output increased by a factor of 5.5. The period since 1950 saw a near doubling, from 8 to 15 per cent, of the ratio of world merchandise exports to global production. Most remarkable has been the

The War Between the Classes Essay Example for Free

The War Between the Classes Essay This book tells about a Japanese girl who has an relationship with a white boy and an Color game in their class. Emiko Sumoto is a 17 year old middleclass Japanese girl. She has a relationship with a white rich boy called Adam Tarcher. Her father is against this relationship because his afraid of his daughter and doesn’t trust the whites. At the beginning of the book Amy, so Emiko is called by her friends and Adam go to the school ball. Amy’s father wants her to be home at one a clock right after the ball. On the ball Adam’s friend speak stupidly to Amy. Amy doesn’t like Adams friends but she doesn’t say a word about it. But after the ball Amy and Adam forget the time and Amy comes home after two in the night. Her father is very angry and therefore Amy isn’t allowed to see Adam for a week. She calls him and tells it to him But they decide to be together in school every day. After telephoning she and her parents go to visit her brother Hideo. Her father hasn’t talked to him over a year because he had married a white woman named Sue. At the dinner Sue tells that she is pregnant. The next week in school they start a Color game in Amys and Adams common class. Her teacher Otero explains them how it works: it lasts for four weeks. There are four colors: The blue the highest, the dark greens, the second highest, the light greens and the oranges which are the worst. They have to pick out there color out of a bag. Then they get a band which they’ve to wear 24 hours a day and some play money. The lower colors must do what the higher colors want them too and if they obey they have the chance to be promoted otherwise they can be demoted. They also have to take a journal with them in which they’ve to write their experiences with the game which Otero collects each week. They’ve also to report if somebody of the lower colors disobey. There are also guards, the G4’s who watch what they are doing and control if they disobey. They have to pick their color out of a bag. Amy picks blue and Adam orange. So they aren’t allowed to talk with  each other anymore without being punished. There’s also a difference between boys and girls. The girl are called Teks and have a higher position than the boys, the Non-Teks. So Amy is in the highest position and Adam in the lowest one. At first Amy enjoys being a blue. So she can order the others like Adams friend Justin around whom she doesn’t like. She likes to have power now and is listened to by everyone. She also isn’t punished as she talks to Adam. Only Adam has to pay with his play money for it. But then she doesn’t like it anymore because she isn’t allowed to talk to Adam and to her other friends. Only to the blue ones. So she tries to restore to contact to her friends. She calls her friend Carol, which is a dark green one and asks her to go shopping like they did in former times. But Carol wants to be promoted as a blue and she can’t if she’s seen with a blue one. But finally she accepts it. They go to the mall and Carol wears her band though they’ve said that they wouldn’t wear it. And then they meet Brian, one of the G4’s he wants to see Carols band and journal and writes Amy down as she says that she had intentional left her band at home. After shopping she goes home and thinks about it. She colors a poster: All Colors Unite. She calls her friend Juan, who’s a light green to help her and together they go to hang up the poster in the school at night. She also eats again with her friends in lunchtime and she starts to bow to the lower colors which they would have to do to her. Brian sees that and writes it down. In the next lesson. The G4’s accuse the Oranges to had hung up the poster. But Amy stands up and says that she had done it and also Juan does. So after all she had done she got demoted to an Orange and Juan too. Amy is now happy because she’s now again together with Adam and her friends. Together they decide to make a rebellion to make all colors equal. They want to make bands which include all four color, write posters and distribute pamphlets. Also in this time Amy starts to contradict Adam, not to do anything for him.  She also dares to contradict to her father as Sue loses her baby. She cries to him that he couldn’t be nice to her. After that they visit Hideo and Sue and her father tries to show affection for the first time. At Juan’s house they make the four colored bands and produce the posters. As they’ve finished the G4’s Brian and Mary come and want to take away their bands. But Amy protests and the others agree and load in the bands into the cars. In school they put the bands into the lockers but when they want to get it they’re gone. But Gwen, a blue one helps them. She has procured a bag with a red band. They cut it and distribute it to all pupils and finally they know that they’ve won. At the last day of the color game they mad a beauty contest for the boys and the boys see how terrible it is to be treated like a piece of meat. Then they are allowed to give away their bands. Then they embrace the teacher and all are glad to have come through this hard time. Also Amy’s father had changed in this time. He said that Adam could come to them for dinner and it with them together with Hideo and Sue. Amy is very happy about it. 1. Summaries The following are short summaries of each chapter of the book The War Between the Classes written by Gloria D. Miklowitz an author who has specialized in writing young adult books. The story takes place in somewhere in California and deals with a relationship between Amy a young of Japanese extraction and Adam an upper-class WASP. For their disappointment their parents are too prejudice to really accept their relationship. Chapter 1 At the beginning of this chapter Amy is waiting at home for her boyfriend Adam. As he arrives and after her father has told her to be back right in time both are driving to a dance at school. On the way she is telling him about the fear of her father that he could lost her like her older Brother Hideo who married a white women. When they enter the courtyard Amy is first  talking to her friends Carol and Juan. Hereafter she moves with Adam to a table which his friend Justin has reserved for them and some other friends. Then because Adam has requested her for it, Amy shows the others how to dance the hula. Soon Juan a friend of Amy and Justin are in trouble who is next to dance with her. Just before they begin to fight Amy divides them saying that she has already promised Juan to dance with him. Both begin to talk about what happened just until Adam joins them and she goes away with him. Chapter 2 This Chapters starts in front of Amy’s house. Amy and Adam are sitting in his car when Amy looks on her watch and gets shocked that it is already so late. She is hastening to the house hoping that her parents are already asleep but instead both are still waiting for her coming home. So she gets in trouble because of being late and her father forbids her to see Adam for a week. Sad she goes to bed. The next day she calls Adam at his home when their parents are outside working. First of all she is a little bit confused and fears that she only is some girl for Adam but she soon calms down and informs Adam about what has happened and that she cannot go to the beach party with him. Afterwards she is visiting her Brother Hideo and his wife Sue which Amy has not seen for about a year because her father prohibits her to do so because of being angry that Hideo has married without his permission. Both are living in small and old apartment trying to make the best out of it. They are eating some chicken Sue has cooked and are talking about several things including the color game. Moreover Hideo tells his parents that they are going to get a child. First off all Mr. Sumoto reacts in a very unfriendly way just asking Hideo if he could afford that. But then he notices that it might be not so bad to have a grandchild. Chapter 3 The next day she meets Adam when she is walking at school and Amy tells him what she has get to know about the color game and her fear that it could divide them. However she is thinking that this might be a good test for their relationship. When they arrives at class in front the students sorted by skin colors Otero, their teacher, arrives an opens unlocks the  door. He informs everybody that the game will start today and thereafter explain its rules (Þ 2. Description of the Color Game). A few, especially Adam, think that this game is far from reality and shows it in making some jokes. Nevertheless everybody has to chose a color by chance so that Amy gets Blue and Adam Orange. Sad about this situation Adam tells her that there is the possibility that he is promoted or she is demoted so that they could meet in the middle. Other people just like Paul Thomas, a black, enjoys their new status and superiority. Chapter 4 This Chapter begins in the library where Amy is thinking about what has happened. We get to know that in a Japanese Camp she has learned, besides other things, that being female means being a chameleon adapting the boy you are dating with. Moreover she does not want to be bad to be demoted because its not her way of living. That all makes her felling trapped by others just like her father or even Adam. Later, at lunchtime, she searches Adam and finds out that he is in the back of the row just because being an orange. After she has taken her food she sits down on a table with him, Justin, Melissa and some others. As Justin wants to answer Melissa’s question about the armbands and several other things Amy gets angry and remembers him of her superiority. But he does not want to follow her instructions and so gets into trouble with Brian a G4 so that Amy regrets a little that she is responsible for this. Moreover Brian remembers Amy to stop socializing with an Orange like Adam. So she is a little depressed but Adam promises to call her.While she is await of that call in the afternoon she thinks about seeing Adam when she is going to tutor his sister Bettina. When he calls her they are talking about what happened in school and Adam has to admit that it does not feel good to be in so a low position and several other things related with the game and their relationship. Chapter 5 The next chapter starts with Amy on her way to school lost in thought when Brian arrives and tries to get a date with her. Adam interrupts and remembers him that Amy is his girl but Brian uses his position as a G4 to quiet him. But however Amy does not want to go with him so that he leaves. Then she arrives at class this time the students standing sorted by the colors of the game. In class Thomas makes a joke about how it would be if he could keep his position also in real live and then Mary a G4 explains another aspect of the game: sex discrimination. (Þ 2. Description of the Color Game) Afterwards some students including Adam and Amy are fined for offences of the rules. But Amy is shocked that Adam because of being an Orange is fined much more then here. For the remaining time Otero shows them some other examples of racial injustice how it could be find in literature.After class Amy is talking to Carol a friend of Amy who owns the position of a Dark Green about cheating the game. But Carol is unsure what to do and Amy must fear that she might be reported to Brian because Carol really wants to be promoted. Chapter 6 Amy tutors or better tries to tutor Bettina in math because Bettina tries everything to avoid it just as talking about a boy from school. Soon we get to know that Bettina has the prejudice the Orientals are especially good in mathematics but Amy tells her that it is only a matter practice and not of color. Even though she has promised Adam to wait for him coming from soccer practice she has to left. On the way outside she meets Mrs. Tarcher which makes feeling her uncomfortable just taking her for Eileen a girl she prefers instead of Amy. When she leaves Adam arrives in his car, jumps out and explains that he is sorry because he could not manage to leave earlier. Both go happily back into his car but Amy cannot forget what happened and feels again sad because of their parents prejudices. Adam tells her his experiences of being low class and because he ask if it is always that way for those people Amy tells him a story about a man who lost his arm so that he could not longer work and that his family has so no more chance to move up in society. Therefor Adam explains her that he now understands what Otero want to show with the game but that he is also going to manipulate its the system. Before Amy can answer the two are disturb by a policeman but as he recognizes that he is speaking to Adam Tarcher he is sorry and lefts. Just before she leaves she remembers when her brother has been in trouble with the police and that this officer has not been so polite because Hideo is no privileged. Chapter 7 Later in the evening she is calling Carol. After a while they arrange to meet at the shopping hall next Saturday. Moreover we get to know how Amy has tried to convince other Blues to help her cheating the game in uniting all colors but has not been successful. So she hopes now that maybe Carol would help her. On Saturday just before going to the mall she is visiting Hideo and Sue. Both are doing housework and Amy is surprised where her brother has learned to do so. Later Amy wants to know how they have met and if their different colors has ever mattered. So we get to know that both have met in College and that Hideo has first tried to avoid further contact with Sue because of fearing the old-fashioned opinion of his parents but he could not manage this for very long. For Sue it never matter that Hideo has got another color because for her those things are unimportant. But she knows that other people do so and is of the opinion that Otero’s game might let them notice what they are doing. At the mall Amy meets Carol in front of the bookstore. As Carol presents Amy the romances she has bought she notices for the first time that it shows always white people on the cover. We are also informed that Amy and Adam have met in a Toy Factory on the mall where she has worked. Afterwards they are going in a fast-food-restaurant talking about the game and how Amy wants to cheat it as Brian a G4 arrives. He checks for the armbands an journals and as he assumes that Amy has just forget to wear her armband she tells him that she has intentionally not brought it with her so that she is going to be reported and demoted. Chapter 8 When Amy is lost in thoughts why she is going to be a rebel, Bettina Adams sister calls her because she wants to tell her that she passed the math test. Moreover she insists that Adam is going to have a party at Saturday with some friends and also Eileen so that Amy is confused that Adam has not invited her. Saturday night she is playing chess with her father telling him about the color game and her try to cheat it. But her father cannot understand her will to be a rebel instead of being pleased with her position in the game. He cannot understand why she wants to help the lower classes and begins to speak about his time in a camp during World War II and Amy’s  grandfather who has tried to change things and was sent to another camp. And when Amy says her brother thinks she should do what is right and not what is safe he blames him being unknowing because he has lived longer and therefore more experiences he can relate to. The next day she is producing posters saying All Colors Unite for putting them up at school. Later she call Juan because of not knowing someone else for help her doing this. And both together manages it without any problems. The next day she arrives at school she bows back at everybody just showing to be equal. Moreover she sits down at a table with Light Greens getting the attention of the G4’s and the advice to move to the right table. In class they are talking about a book they had have to read Black like me which deals with a educated white man how wants to know if color really matter so that he changes his skin color to black and therefore has to notice that everybody just looked at his color and not at his capabilities. Then Brian begins to speak blaming the Oranges to have put up those posters and wants to know who is responsible for it. Finally Amy and Juan admits to be responsible and so that they are both demoted Orange. Chapter 9 Amy and Adam leaves class together when there is soon a little trouble why Juan helped her and not he but after a while everything is right again. And when Amy goes to her next class they are already going to have an Orange meeting at Adam’s house later. There after everybody is convinced that Amy is no spy they are making plans what they could do to improve the situation and soon there is the idea of making four-color-armbands for everybody at school to finally unite all colors. They decide to meet at Juan because his mother is doing piecework for dress manufacture so that there is enough material to be used for it. Chapter 10 On Wednesday Amy is called by her brother who tells her that Sue does not feel all right and he has unfortunately an urgent meeting so that Amy offers him to look for her right after school. On her way to school she meets Brian blaming her being late and wanting to see her journal so that she has to stay in the rain a little longer. Therefore she is in hurry and sit down in  the first row like usual but is send to the front by Carol who has promoted Blue. In the Lesson they are talking about another book Otero has forced them to read. It is Down These Mean Streets which deals with a Puerto Rican and his experiences of living in the USA. This man was unable to move up in society and was not accepted by upper classes because of being white. Because of this some which similar roots begin to report about their parents or grandparents bad experiences and that differences color and money seems to be the factors most responsible for it. After class Amy calls Mrs. Tarcher to excuse her for today in explaining her the situation and offering her to tutor Bettina next Saturday. Moreover Amy is surprised that Mrs. Tarcher does not say anything like: Hope she feel better soon! Later Adam drives her to Sue who is found by Amy in the bedroom not looking good. After Amy has got to know that she has lost a lot of blood Sue begins to cry so that Amy tries comfort her and calls her parents. When they arrives the cares for her cooking some special tea and explaining that she should rest in bed like the doctor has said. Chapter 11 This Chapter is introduced by an journal entry of Amy telling us about a test they have written in class and that it has seemed to be much easier for the upper colors than for the lower. Furthermore she calls Sue which has unfortunately lost her baby and say that she wants no one to come over before tonight. Moreover Amy informs her parents about this when they comes home from work. And she blames her father being unfair to Sue so that her mother shows her the things she has made for Hideo’s and Sue’s baby and the old bonsai which her father was going to hand to them. Finally they decide to get over tonight. When they arrive Hideo opens them, looking very sad. Quiet they are going into the bedroom where Mr. Sumoto settles the bonsai on the dresser and explains Sue that Hideo and the doctor are all right when they says she shall take care of herself and not go to work. Moreover he promises her that she will have a son one day. And for the first time they seem to be one b ig family. Chapter 12 After tutoring Bettina Amy and Adam are driving to Juan’s house. On the way they are talking about the contest which Adam might win and then Amy ask for the party she was not invited. But Adam is surprised and then angry because he realizes that his sister has played a shabby trick on them. When they arrive at Juan’s the Oranges and some Light Greens are already going to produce the four-color-armbands and some new All Color Unite-posters. Both are helping to finish the latter. Beside they all are talking about several things and their experiences with the color game. Around six o’clock everything is finished and they are going to load everything in there cars when Brian arrives and tries to confiscate everything but they just ignore him. So that he cannot do anything except promising them that he has ways to hinder their rally they have planed for Wednesday. Chapter 13 When Amy arrives at school next Monday she is immediately going to her locker to stow away some of the new armbands when she is stopped by Paul Thomas who seems to know something about it. But then she can reach her aim without further disturbance. In the rest room she meets Gwen a Blue who is also informed about the rally and warns Amy that G4’s and Otero plans something to hinder it. Moreover she will try to find out how it should be managed. Moreover she does not treat Amy like an Orange but a friend. In front of a class Dark Greens and Blues are still separated but Oranges and Light Greens have begun to mix. At the beginning of the lessons Otero reminds everybody of the beauty contest and that it shall show how sexist they really are. The girls sit down in a circle around the boys which are forced to demonstrate their physical attributes. After a while more and more boys are sorted out finally only Adam and Paul remains. To decide who will win there is a kind of quiz based on differences between the genders. At last Paul wins. Afterwards just before they leave class the students talk about the contest and their feelings about it. Chapter 14 This is the last chapter and deals with the rally on Wednesday. It starts with Amy awaking, having breakfast and going to school. On the way she meets Gia Dark Green who tells her that something is going on with the  armbands they have met. The posters has been already hang up but no one make any attempt in removing them. Before she can open her locker Adam appears, looking angry because all of the four-color-armbands disappeared. Soon they suppose that someone must be a spy. Not knowing what to do Gwen arrives with some red ribbons which they can use as armbands. And it works. Everybody wants to get an armband and soon the whole school is wearing them. When they arrive at class Otero is proud because for the first time a class was able to united everybody before the game ends. The fines the G4’s imposes does not matter for anybody now. On Friday morning Amy’s mother asks her about Adam and tells her that they was possible wrong. Moreover her Dad has had the idea of inviting Adam for dinner. Happily she is going to school. There they sit down in a circle and before dropping their color-bands they are talking about their experiences with the game. They get also to know how Otero it has managed to select what people shall become what color and that Troy was the spy who has informed the G4’s about the rally. And he is also very proud because of Amy who has successfully changed the system of the game. Many have found new friends through the game and are going to stop judging others by color now. In the end Adam declares that he would like having dinner with Amy and her parents very much. 2. Description of the Color-Game The Color Game developed by Ray Otero works like described in the following text. First off all there are four colors (Blue, Dark Green, Light Green, Orange) representing four different classes in society, with Blue at the top and Orange at the bottom. All participants of the game which will last four weeks are allocated to one color by random that is what they thinkbut in fact there is a pre-selection by the teacher based on a evaluation of a test everyone has had to write. So if they have chosen a color they get a armband of their color and a journal which his to be carried all the time. In this journal they have to write a report of every day helping the teacher to decide if the owner learns anything or not what can be a responsibility for de- or promoting someone. By the rules of the game inferior colors are not allowed to speak to or socialize with superior ones. The other way round a superior color may address an inferior. Moreover lower colors must show their inferiority by bowing to higher colors. And   of course higher colors does have more privileges in society so they gets e.g. more money than others. Then there is a police force called G4 which is responsible for checking if every keeps to the rules of the game and will fine everyone who is not doing not. The G4’s also check for the journals. Additionally there are spies who will report when someone tries to rebel against the system. Besides reporting someone who does so means the chance of moving up in the game. Furthermore all the subject of sex-discrimination is included in the game working vice versa as in real life. That means that women or Teks like they are called in the game are the superior and man called No-Teks the inferior gender. Moreover that has to be shown by every No-Tek in curtsying to Teks. In addition No-Teks are also forced to bring self made cookies and coffee to class. And they will also take part in a beauty contest so that Teks could judge for their physical attributes and talents. And at last Teks also gets more money then No-Teks of the same color. The game was developed because of the still present prejudices against people of other classes of society or other colors. This game shall prevent that these prejudice still grow and furthermore demonstrate that they are unfounded. The color game helps to understand the situation of others better so that the participants of the game learn to get along with each other after it. It also shall prove how man treats women without really knowing. So they are forced to think about their behavior. Moreover it illustrates how society really is and instruct people to behave in another way just like they have learned in the game. So a when also far aimof the game is to change society as well. 3. Characterization of Amy and Adam their families 3.1. Amy and her family Amy Sumoto which is the nickname for the Japanese name Emiko is the first person narrator in the story from whose point of view the story is presented. That can be proven with following. So first of all we get only to know about her experiences, thoughts and feelings. Other persons are therefore always seen through her eyes. Moreover there is no other narrator in the story. For that reason we suppose that she is the main character of the story. Her outward appearance is not described very detailed in the  story but she is generally described as beautiful and exotic. It is very probably that she looks like Japanese person in general. Moreover we get to know the following about her. She is like already mentioned -Japanese and lives with her parents in a multi-cultural middle-class neighborhood. She is 17 years old and is therefore going to high school. Her most preferred teacher is Mr. Otero who is also the developer of the color game and instructs it to the class. Except the end that means the last two chapters she has a not so good relationship to her father because she thinks that he is old-fashioned and stubborn and not accepting that she is in love with Adam a WASP. (Þ 4.1 Relationship: Amy and Adam) Moreover she blames him and also her mother for not being able to accept Sue the wife of her older brother Hideo as a part of the family. But in the end we get to know that her parents are not so narrow minded like Adam’s parents and sister. (Þ 3.2 Adam and his family). And we get also to know that he has a real reason to be prejudices what are his experiences in a camp he was forced to live during World War II. But deep inside she loves her parents.During the color game she tries several times to help the lower colors and to unite all against the system. She also does not give up when she is demoted an Orange and finally is successful. That shows that she can be a very strong-willed person if she really believes in something. So she does e.g. say that it is not in her nature to try to fail. (p.33, l.33) Moreover she is usually very friendly and polite towards others. For example in the color game she does not treat someone bad only because he is of a lower color. Of course there are some exception especially in her treatment towards Justin and Brian but in general she tries to be a diplomatic person. Furthermore mainly relating to Adam she is also very loyal. So she does not go out with Brian just because she cannot go with Adam or does not end their relationship only he is said to have a party with Eileen instead of her. That also shows the deepness of her love towards Adam. 3.2. Adam and his family Adam is Amy’s boyfriend. Because of this close relationship to the narrator of the story we can say that he is the second main character in the story. Adam is a white American upperclass WASP. The he must be wealthy can be proven with following. So he is living in a very big house on Valley Vista (p.9, l.5) which is described by Amy as looking like a castle (p.9, l.8) with fourteen or more rooms (p.9, l.6). Moreover he has got his own and expensive car, an BMW (p.52, l.4). He is also one of the best looking boys in class so he is e.g. one of the last two No-Teks in the beauty-contest and is e.g. compared with a statue of a young Greek (p.8, l.13). Moreover he has golden meaning blonde hair (p.8, l.14/15) so that he is a strong and attractive boy. He has got a sister called Bettina who is a few years younger than him and who is tutored in mathematics by Amy. Moreover we got to know a little about his mother but nothing about his father. All in this family maybe except Adam have prejudice against non-white persons. So she is of the opinion that Amy is not good enough for Adam and wants to replace her with Eileen an also rich white girl form the circle of friends of the family. Moreover she e.g. thinks that Orientals have special attitudes for math and science (p.49, l.7 f.) how Bettina informs Amy when she is tutored by her. That shows indicates that she is also prejudiced. Moreover she plays a shabby trick on Adam and Amy when phoning Amy and telling her that Adam is going to have a party with some friends just as Eileen. But also because of his prejudices and the conflicts with his parents he is not willed to leave Amy just because other does not accept her. 4.1 Relationship: Amy and Adam The relationship between Amy and Adam develops into the story so that I will try to draw attention to the most important points in this process. In the beginning there are in love and especially Adam does not see what could change their relationship but Amy already recognizes the prejudices from both families which try to separate them. Then their relation is menaced by Amy’s father who places her under house arrest four one week because of coming home late from the dance. (Þ Chapter 2) Therefore she is not able to got with Adam to a beach party and because of this calls him but when is call just some girl (p. 18, l. 6) she begins to doubt that Adam is upright to her especially when he tells her to go to the party anyway because he has promised to accompany Justin. But also because of his diplomatic abilities everything seems to be again all right after the call.When the color game starts it is possible the most difficult test for their relationship since it beginning becau se of Amy getting Blue and Adam getting Orange (Þ 2.  Description of the Color Game) Therefore they can next to nothing meet each other for about two weeks because of the rules of the game. So she can have a little time with Adam at his home after she has tutored his sister. Then their relationship gets finally into crisis when Bettina played a trick on her brother and her. Therefore she asks Juan instead of him for putting up the All Colors Unite posters so that the situation is near to escalate. But their relationship improves when Amy is demoted an Orange. Now they can prepare the rebellion against the color game together and at the end of the story also Amy’s parents want to meet Adam so he is invited for dinner. (Þ Chapter 14) But there relationship gets also some mature. So while playing the color game Amy recognizes the sexist behavior of Adam. Because of this she is no more trying to adapt himas she has usually done when meeting boys. And also Adam finally recognizes this fact and is going to change his behavior for not jeopardizing their relationsh ip this way. 4.2 Subplot: Hideo and Sue The subplot Hideo and Sue shows mainly that such a relationship like this of Amy and Adam can exist for a long period. So it might be an outlook of their future life. Moreover it demonstrates that whites are not naturally prejudiced. Moreover it illustrates how oldfashioned the idea is that women should do housework and man should go to work. Instead of this Sue and Hideo see each other equal. So both are go to work and shares the housework between each other. Hideo usually makes those things you need more physical strength for and Sue does the remaining work. It is in fact a very idealistic view of people, always being unprejudiced against others in trying to understand and help them. Moreover they always try to make the best out of everything, e.g. out of their home a small but now clean and tidy flat. 5. Assessment of the Color Game In my opinion the color game is a good way of teaching people how unfair it really is to be judged by color, wealth or gender. Moreover it shows students belonging to a low class that which usually become Dark Green or Blue why how it feels to be upper-class and why upper-class people normally do not care for inferior classes. For a few weeks you becomes  another person with another status and learns what it means to live so if you then regain you origin status you can see everything from two perspectives so that upper-class people might stop to discriminate lower-classes and the other way round lower classes does better understand the behavior of upper-class persons. Moreover especially because the game works with colors you might remember how it felt to be judged by it and will stop to do so with other people. Moreover I do not believe that you can really be emotionally damaged by the game. So upper colors are of course threatened well so that in my humble opinion there is no reason of being emotionally damaged this way. But also when you get a low color you have only to bear things for about four weeks black or Puerto Rican people did for decades. Moreover the teacher gets to know about the emotional situation of the person through his/her journal. So if someone is really depressed to much he can be promoted every time. Moreover in the appendix of the book it is written about only one student who has blamed to have being emotional damaged by the game. But this person has only played the game for one day so that this cannot be a real proof. In my opinion playing the color game might be uncomfortablealso for me but for being emotionally damaged the probability is very small. 6. Book Review I enjoyed reading the book very much. First of all because it was not written in my mother tongue and so I get the chance to see how good I can cope with the English language also when it was much easier to understand than e.g. a book of one the big classical authors such as Shakespeare or Huxley. Then story was very interesting and authentic because of being based on something we all good know: school. And it is furthermore based on the real existing color game developed by Ray Otero who personally explains it in the story. This game everything is constructed around comprises so many aspects of the American class system and shows how miserable your life could be just because of your skin color. So by reading the book you get a when sometimes even exaggerated outlook on living in the USA what was also very interesting for me. But the book or the color game it deals with does not only show how unfair the American class system could be it shows that something can be changed and orders the reader to drop groundless  prejudices. And that all packed in an exciting story of relationship between a Japanese girl and a upper-class WASP called Amy and Adam made it fun to read the book and made it easy to get part of the story. Also when I prefer reading good science fiction novels stories (when I read for my own) it was also exciting to read this one.