Tuesday, December 24, 2019

The Two Endings of Charles Dickens Great Expectations Essay

The Two Endings of Charles Dickens Great Expectations No novel is complete without a good ending. Although the introductory and middle portions are important as well, the conclusion is what the reader tends to remember most. When Charles Dickens wrote Great Expectations, he crafted a work that is truly excellent the whole way through. From the moment Pip is introduced until he and Estella walk out of the garden in the final chapter, this book exhibits an uncanny ability to keep the reader wanting more. There is, however, some debate regarding the final portion of the novel. The ending that Dickens originally wrote for Great Expectations is noticeably different than the one that was subsequently published. It seems†¦show more content†¦Although no mention of past events is made, Pip can tell that Estella had been through misery more intense than that which he himself had gone through almost ten years prior. This misery, Pip believes, has enabled Estella to understand the suffering that he had once felt. Through the years, a number of individuals have argued that this is the best way for the novel to conclude. These people tend to believe that this ending is more true to the overall tone of the novel than the revised finale. Great Expectations never exists as a typically happy story. Its plot is marked by constant disappointment and suffering, which would therefore make the application of a happy, romantic ending seem rather unnatural. By the end of the story, Pip has learned a great deal about himself and reached a new level of maturity. He has come to recognize the mistakes that he had made as a young man and is able to appreciate the importance of family. No longer is he consumed by a selfish desire for wealth and social status. Pip’s primary motivation for attaining such a gentlemanly status had been his desire to marry Estella. By the end of the novel, however, Pip’s character has been redeemed. He has progressed beyond the point in his life th at was represented by his love for Estella. This deliverance would then seem to make it impossible for Pip to continue loving Estella. She was a part of his youth; Pip, however, has become a man. AnotherShow MoreRelatedCharles Dickens Great Expectations: End Analysis1039 Words   |  4 PagesAs Aristotle suggests, an ending must simply be the logical conclusion of all that has preceded it. An illogical ending will yield an unsatisfying narrative, and even a surprise ending must have some internal consistency to it. Therefore, internal consistency is a criterion of a good literary ending. Another criterion of a good literary ending is that it be one that is consistent with the theme and tone of the novel. The ending must also leave the reader with the impact intended by the author. InRead MoreEssay on The Revised Ending of Great Expectations1046 Words   |  5 PagesThe Revised Ending of Great Expectations The revised ending of Great Expectations is the version that Bulwer-Lytton gave his advice on. It was after reading what Dickens had written in his original ending that Bulwer-Lytton made suggestions on how to improve the ending. In this ending, Pip and Estella meet again in the garden at Satis House, but the possibility of them being together, even married, is left open in contrast to the original. By this point in the novel, Estella has sufferedRead MoreGreat Expectations Character Names Essay869 Words   |  4 PagesChallenging Read Project is Great Expectations by Charles Dickens. Great Expectations is the thirteenth novel written by him; a few of Dickens other books are, A Christmas Carol, David Copperfield and Oliver Twist. Dickens is even viewed by many people as the ‘greatest novelist of the Victorian era’, an exceptionally prestigious title. How does Charles Dickens uses character names? Here are some examples: Abel Magwitch, the convict - The name Magwitch is a combination of the two words ‘magic’ and ‘witch’Read MoreA Great Conclusion Given to Great Expectations by Charles Dickens961 Words   |  4 Pagesgloomy tone Charles Dickens has set for the rest of the novel, the rewritten ending fits well along with the surrounding context because the reader is able to better understand the development of Estella’s character, it is far more conclusive in comparison to the original, and it reveals a little more about Pip’s growth in character and traits. Throughout the course of the novel, Estella is perceived to be this cold-hearted reptile, but this is contradicted in Charles Dickens’ rewritten ending, whenRead More The Theme of Expectations in Charles Dickens Great Expectations 1497 Words   |  6 PagesThe Theme of Expectations in Charles Dickens Great Expectations      Ã‚   In Great Expectations, the main theme is the theme of expectations. Dickens illustrates this theme through the character of Pip, by exploring the idea of ambition and self-improvement. The idea of expectations is the psychological mechanism that encourages Pips development, as he is full of ambition and has Great Expectations about his future. Pips expectations in the novel take three forms: social, moral andRead MoreGreat Expectations By Charles Dickens980 Words   |  4 PagesIn the book, Great Expectations has a young boy named Pip as it s main character. It starts with Pip as a young boy, and it follows him into school, and soon after adulthood. The ending however wasn t the original one Charles Dickens, had another ending in mind when writing the book, and for unclear reasons changed it to how it is now. However he eventually let the original copy released and now we have both! â€Å"Pip, dear old chap, life is made of ever so many partings welded together, as I mayRead MoreCharles Dickens Great Expectations2277 Words   |  10 PagesAlthough Charles Dickens’ classic novel Great Expectations was published in 1861, modern-day playwrights, authors, and directors go to great lengths to preserve its timelessness. Many of these writers feel that the best way to keep the novel relevant to society is to alter the original novel to make it culturally relevant or acceptable. The idea of cultural studies in regards to literature and literary criticism began in the 1950s and â€Å"involves viewing and analyzing practically any recorded phenomenonRead MoreCharles Dickens: A Brief Biography Essay1315 Words   |  6 Pages Charles Dickens Ruth Glancy, a world-renowned Dickens scholar, believed that Charles Dickens blended the Romanticism era, the Industrial age, and the Victorian era into unforgettable novels that still had the whimsical, imaginative part of life. Ruth conceded, â€Å" Dickens increasingly saw the need for finding and nurturing the imaginative core of life that can prevail even in the middle of the modern industrial city (Glancy 17).† Charles used his own experiences and imagination to evoke storiesRead MoreEssay on Dickens Social Commentary in Great Expectations1882 Words   |  8 PagesDickens Social Commentary in Great Expectations  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Charles Dickens Great Expectations stands as one of the most highly revered works in all of English literature. The novels perennial appeal lies in its penetrating depictions of character, rich panoramas of social milieu, and implicit crusades against social evils.1 Dickens used the growth of his characters in Great Expectations, particularly Pip, in relation to others to write about social reform, and most effectively illustratedRead MoreThe Great Expectations By Charles Dickens Essay1473 Words   |  6 PagesIn Great Expectations by Charles Dickens, Estella Havisham and Pip are a product of physical and psychological abuse that shapes their opposing perspective in the novel. Pip understands the notion of love through Mr. Joe and his relationships with the varying characters, while Estella remains cold and incapable of loving anyone, including herself under the affluence of Miss Havisham. Estella was considered â€Å"the great expectation† at the time because she represented the beauty and affluent ideals

Monday, December 16, 2019

International Trade Free Essays

International Trade Trade Most economists believe in free trade – the movement of goods between countries in the absence of harsh restrictions placed upon this exchange. The comparative cost principle is that countries should produce whatever they can make the most cheaply. Countries will raise their living standards and income if they specialize in the production of the goods and services in which they have the highest relative productivity: the amount of output produced per unit of an input (e. We will write a custom essay sample on International Trade or any similar topic only for you Order Now g. raw material, labor). Specialization is a situation that occurs when individuals or businesses produce a narrow range of products. Countries can have an absolute advantage – so that they are the cheapest in the world, or a comparative advantage – so that they are only more efficient than some other countries in producing certain goods or services. This can be because they have raw materials, a particular climate, qualified labor (skilled workers), and economies of scale – reduced production costs because of large-scale production. Balance of payments Imports are goods or services bought from a foreign country. Exports are goods or services sold to a foreign country. A country that exports more goods than it imports has a positive balance of trade or a trade surplus. The opposite is a negative balance of trade or a trade deficit. Trade in goods is sometimes called visible trade (AmE: merchandise trade). Services such as banking, insurance and tourism are sometimes called invisible imports and exports. Adding invisibles to the balance of trade gives a country’s balance of payments. Protectionism Government, unlike most economists, often wants to protect various areas of the economy. These include agriculture – so that the country is certain to have food – and other strategic industries that would be necessary if there was a war and international trade became impossible. Governments also want to protect other industries that provide a lot of jobs. Many governments impose tariffs or import taxes on goods from abroad, to make them more xpensive and to encourage people to buy local products instead. However, there are an increasing number of free trade areas, without any import tariffs, in Europe, Asia, Africa and the Americas and blocs such as: †¢The EEA: European Economic Area containing the European Union plus some other countries. †¢NAFTA: North America Free Trade Area: Canada, US and Mexico. The World Trade Organization (WTO) tries to encourage free trade and reduce protectionism: restricting imports in order to help local products. According to the WTO agreement, countries have to offer the same conditions to all trading partners. The only way a country is allowed to try to restrict imports is by imposing tariffs. Countries should not use import quotas – limits to the number of products which can be imported – or other restrictive measures. Various international agreement also forbid dumping – selling goods abroad at below cost price in order to destroy or weaken competitors or to earn foreign currency to pay for necessary imports. Globalizing trends The supporters of globalization, the way that the world’s economy increasingly functions as one unit, say that it will continue to cause growth and prosperity to spread thanks to: †¢Free movement of capital: money for investment can be easily moved around the world †¢Trade liberalization: obstacles to international trade are gradually being removed. †¢Shipping costs that are ever-declining thanks to the efficiency of containerization. †¢Telecommunications and computing costs that have fallen dramatically. Fair trade The Fairtrade Foundation makes sure that producers and growers are paid a fair price, not just the market price, which can be catastrophically low. For example, prices can fall dramatically when there is overproduction around the world causing a glut in a particular commodity. Economic Crisis Economic crisis is marked by overpowering alarm, in financial or commercial circles, leading to a sudden and drastic restriction of credit and great shrinkage in commodity and property prices. A financial panic usually precipitates a wave of business failures and followed by a period of depression. How to cite International Trade, Essay examples

Sunday, December 8, 2019

Product Management in International Market-Samples for Students

Question: Critically examine why and how the Organisation should standardise or adapt its product in your chosen International Market. Answer: Introduction International marketing management is a kind of multinational process that includes planning, executing, commencement, pricing, promotion and distributions of the ideas, various goods and different services that help in creating the exchanges and further helps in satisfying the individual and the objectives of the organization (Kozak, 2015). The management of the international market is known as international marketing management. International marketing mainly involves the identification of needs and desires of the customers that exists in the international market. It also involves the decisions of the marketing mix that further includes the market behaviour. Main characteristics of the international market include the dominance of the multinational companies which also include the operations in large scale. A well-defined research on marketing includes long term planning and also maintains cultural relations. The main objective of international marketing includes developing the skills, helps in creating the marketing challenges and the opportunities. It also helps in gaining the experience in the field of marketing strategies. Moreover international marketing helps in being ethical to the practices and further urges to learn on the marketing management. The main reasons for the firms to go in the international market include profitability, growth in the business, more marketing opportunities and many more. Beside the positive factors there are many challenges that are involved in the international marketing. Some of them are: the differences in the political and legal system, difference in the culture, economy, currency unit, languages and in the marketing infrastructure. There are also restrictions in the trading business and the cost of distance is also high. Implementation Of Product Management In International Market Product management is basically a lifecycle function in the company that deals with the planning, forecasting, production and also includes the marketing of the products in the international market. International project management is important as it helps to increase the variety of global products and services. It also helps in advancing the technology which helps in making the international business easier. It changes the behaviour of the customer and also helps in racing with the global reach. There are also challenges that occur in the management of international products and these challenges are either external or internal. External challenges include the problems that arise outside the organization and internal challenges include the problems that arise within the organization. There are several strategies which could be implemented by the company for enhancing its business in market. Mcdonalds Global Strategy This company is a well-known famous company that thinks globally but acts locally (Vignola, 2001). This company was smart enough to realize that the market that is overseas requires a high degree of local responsiveness. They have also managed their business in different regions in the most beautiful way. This company should also create a value chain keeping the local culture, economic environment, legal and political issues in mind. McDonalds hire the local people in order to increase the acceptance toward the company. This will also help in gaining the bureaucracy that is related with the local government. With the help of franchise model this company helps in reducing the cost of setting up new business in several regions. This is evaluated that if company follow this level of strategies then it will surely increase the productivity and efficiency of business. Mcdonalds In China In china many multinationals companies have tried their luck and failed miserably but this company has managed to succeed in the international market. Like the other companies McDonalds did not strict themselves to their home culture rather they adapted the Chinese culture in order to attract the Chinese customer. The employees and the managers in the McDonalds were all Chinese and the menu was also modified according to their taste. In addition to this, company has increased its overall business performance and increased its product efficiency in effective approach. Mcdonalds In Saudi Arabia McDonalds in Saudi Arabia also adapted itself according to their local customers. For the Muslim prayers it closes 5 times in a day. This McDonalds follows all the Muslim customs as it does not provide pork items in their restaurants because it is against their custom. Half of the products in this restaurant are manufactured locally and in the gulf regions. Benefits Of International Market There are many benefits that an organization earns when they go globally as globalisation has the power to take the business at some other level. Some of the benefits in expanding the business on an international scale are: New Revenue Potential: when the companies decide to go internationally they get a very good access of the larger network of the customers. If the products and the services achieve success in an international market then revenues will also get increased with the help of new customers even if the company has a very saturated business domestically. Globalisation is the best way to take the product or the company to high level. Ability Of Helping People: the solution that companies or even the new products that are launched in the international market should have the potential to solve the queries of the customers and rather help them in improving their lives in any possible way. When globalisation takes place large number of people gets a greater help which will ultimately help and benefit the organization. Greater Access To Talent: This is the other benefit that companies get when they enter in the international market. By going global company gets as access of the employees who are potential and having unique skills with an excellent mind-set. Sometimes companies even find employees that are very difficult to hire in the home country. Because of the globalisation company gets an edge over other companies who are the competitors and have not gone internationally. New Culture: an organization can be better rounded if they get information about the new place in which the company wants to globalize and expand their business. It provides a new perspective on the relations that are building with the customers and by understanding the people who dont belong to the home country can really give new ideas to the companies and will benefit the company. This will also work better for the customers who are in the home country. Sometimes companies also have to hire the cultural consultant that guide the customers in creating marketing content that can also sometimes create cultural and linguistic nuances. Exposure Of Foreign Investment Opportunities: Most of the times foreign investment are valuable for the business or the organization as they help in expanding the business and even create profits for the business. Company use these methods to enhance its business in other countries Reputation Is Enhanced: companies and the businesses that are successful in the international market enjoy being an international company as it enhances their reputation in the domestic market. It is not at all easy for the companies to start their business in the international market and accomplish a desired position in the market. When customers get to know about the international presence of the companies then they think better about the company and respect more. Diversifying Company Markets: by taking the company or the business in the international market helps to diversify the market so that there are more stable revenue sources as sometimes if the company only has business in two to three areas then they can even experience the dramatic shift (Barrett Weinstein, 2015). Standards And Adopts For International Market In todays scenario global standards are mostly developed, adopted and are also recognized in many several ways. These international standards are driving the innovation, contribute to the market growth and even protect the health and safety of the workers and even the general public. Global standards are considered as fundamental tools of engineering and these standards are also fundamental to social wellbeing. Now a days everyone in the world requires global standards as they help in enabling the creation of the products and services that are provided by the companies to the customers so that they can use and the services globally. The globalization trend along with the technology that is booming day by day has a huge influence on the expectations of the consumer. These global standards further help the global market to expand more and earn profit more with greater revenue. As the companies are moving towards the global market so for that standards paradigm is needed which will help the company to expand in the strongest way. Product And Service Standardization Of Mcdonalds McDonalds makes sure that it helps in standardizing the operations in all its franchises so that a particular standard is maintained. This company provides the same experience throughout the world. This can be achieved by simply reducing the amount of skills that are required to prepare the product line. Every worker of the company has to follow the same standard procedure for making the meal and should have an identical output at everywhere in the whole wide world. There are several international project management concept which could be evaluated for the better understanding of international business. International Project Management Concept The product concepts that are involved in the basic marketing are also available for the international marketing too. Moreover products can be also considered as bundle of attributes that are tangible and intangible which further provides satisfaction to the customer. The products that are expanding in the international market can be seen can be seen at different levels through the degree of inclusion of both physical and nonphysical benefits. The product is further formed of three components: The core component that includes the main features of the product and further helps in fulfilling the basic need and moreover helps in offering the core benefits that includes the design and technical feature. The package component further includes the elements such as styling of the product, whether quality is meeting the standard or not, packaging is perfect or not and the brand name is available or not (Datta, Ailawadi,, van Heerde, 2017). The service components includes the services that are related with the product which further includes the installation, instructions to use the product, maintenance and repair, warranties that are provided to the customers and the spare parts that customers get as complementary (Helm Gritsch, 2014). On the other hand product concept can also be on three different levels and that are: core product, actual product and augmented product. The core product helps in fulfilling the needs at the basic level and further offers the core benefits to the customers. Customers attain these benefits when they purchase any kind of goods or services from the company. Core product also includes different aspects such as the product platform, basic function and the features of the product (Erragcha Romdhane, 2014). Further it also includes the entire legal requirements that are necessary. The actual products contains the physical benefits which further has styling, packaging, trade marking, branding and the most important part of the product that is quality. It does not matter whether the company is dealing domestically or internationally at the end customer only wants their own profit at all the three levels of product concept. During the international marketing company should take care of all t he changes that are required to make at all the three different levels so that they can easily fit into the international market (Mintz, Currim, 2013). Degree Of Adaptation And Standardization This is one of the main decisions in the international market as the company should adapt or standardize the product of several markets or not. Standardization refers to offer the same products in the different market where adaptation means to make some changes in the product according to the desires of the customers and then satisfy their needs at the end offering different products in different markets (Kraak, et al. 2017). Complete standardization is completely impossible as there are many standardized products who actually suffered adaptation in the international market and some of the examples are McDonalds, Coca- Cola and many more (Liu, Li, , Balachander, 2017). Sales force plan This plan will help in setting up an effective sales team and will provide a clear view points to sales team members to discharge their work as per the determined action plan (Armstrong, et al. 2015). McDonald is the international company and to have more attention on the customers in international market it has to prepare an effective sales force plan. In order to tap international market such as China, Saudi Arabia, England, UK and US, company has to hire 50 members sales team in each country. These members will indulge in evaluating market, collecting data from the people in particular country which could be used by company to customize its products (Duncan Natarajarathinam, 2016). However, 20 members supporting staffs will be given to these sales teams who will help them to discharge their basic works. After that, SD 1, 00,000 budget will be set for each sales team to cover up all the basic functions such as collection of data, promotion of companys products and direct meeting with clients through seminars and online monkey survey (Moncrief, Marshall Rudd, 2015).Line manager of each sales team will take weakly training and development classes for all the employees in sales t eam so that they could learn sales and marketing tactics in easy and determined approach. However, sales plans developed by these sales team in each country should be based on the marketing mix set and specific objectives determined by the McDonald. Nonetheless, in order to increase the effectiveness of sales force plan, management team of McDonald could follow following set steps such as formulating sale plan, implementing sales plan, Evaluating and assessing implemented sales plans and in the end, resolve the problems identified in determined approach. Benefits of Salesforce in Mcdonald's McDonalds is the kind of company that is not totally dependent on the TV advertising. This company has moved towards the holistic digital strategy so that they can capture and attract the customers of the next generations also. To have more attention of the customers this company is trying to engage the customers at every step they take which includes advertising about their company through mobile and social Medias. McDonalds is also changing their way of marketing the product (Harrington, et al. 2017).It has also changed the way it has taken its products into market. Now this company has main focus on the below the line advertisement. In the recent trend the time which is used in print by the customers is 4 present, advertising which is spend on the print media is around 18 present. Moreover mobile technology comes around 24 percent and only 8 percent of the advertising dollars are spent on the mobile campaigns (Williams, 2015). McDonalds also harnesses the new cross channel marketi ng with the help of sales forces social management tool. This further helps the company in reaching to people with the help of multiple devices and also with the multiple platforms on a large scale. This brand also captures the data about the customers so that they can maintain a healthy relationship with the customers. This company also has a specific tool called as active audience that helps the company to further synchronise the data in the CRM system with the help of marketing cloud (Dominici, 2015). Marketing Mix Of Mcdonalds Product Mix This company mainly provides food and beverages products. Product mix includes the several outputs that customers receive from the company. The main product line of McDonalds is: (Christopher, Payne Ballantyne, 2011). Salads Snacks Beverages Desserts and shakes Breakfast Although this company is known for burgers but it also has varieties of other products too so that customers can get a wide range of products (Rehmani, et. Al. 2015). Below given product mix chart could elaborate the proper level of value chain of company. Source: (Goi, 2009). Place Mix The restaurants of the McDonalds are the places where the products are distributed the most. This particular element describes the locations where products are mostly offered. Main place of distributing its products are: exclusive restaurants of McDonalds, Kiosks, post mates websites and app, McDonalds mobile app (Schroder, 2005). The restaurants of McDonalds are mostly situated at the places where there is maximum sales revenue. Some of the restaurants of the McDonalds help in managing the kiosks where they sell the limited products for example desserts. Customers also have a choice where they can place their order with the help of post mates websites and mobile apps (Constantinides, 2006). Promotional Mix This company has a unique style of promoting the products in order to attract the customers. This particular element helps in defining the approaches that are used in the communication with the customers. Some of the tactics that are used by McDonalds in its promotional mix are: advertising through different sources, sales promotions, maintaining relations with the public, direct selling of the product. The advertisements that McDonalds provides are always notable. They advertise through TV, radio, social media sites and through print media (Parker, 2003). It also uses sales promotion so that can attract customers to their restaurants and then earn profit out of it. For example this company provides discount coupons and freebies for some of the products. Even the public relations that this company makes also help in promoting the business for the target market (Khan, 2014) Price Mix The pricing strategy of McDonalds involves the price bundling that is combined with the psychological pricing. The company provides meals and other products bundles in the form of combos in the price bundling. This company uses the strategy to use such prizes that are affordable by the people. This further motivates the customers to buy their products which ultimately benefit the company (Londhe, 2014) Conclusion For every company it is important to expand their business whether domestically or internationally. If the company is expanding their business internationally it has to face many challenges and there are also advantages that a company gets. For a company like McDonalds it is not very difficult to expand their business in the international market as this company have many strategies and tactics. From this report it can be concluded that this company has a brilliant marketing strategies that further helps in the promotions and attract the customers. It has a better understanding of the product management concept and also the three levels that are involved in the product management concept. This company understands the psychology of the customers and adapt themselves according to the region it wants its establishment into. Despite the tough competitors it has managed to survive in the market and has become the market leader in most of the countries. McDonalds has also used the strategy to be cheap and then earn profit out of it. Due to the cheap and affordable prices many customers are attracted towards this restaurant. From this report it can also be concluded that this company has a great degree of adaption and standardisation. When this company enter into the international market they adapt their culture and even hire the employees from the same country in order to increase the acceptance towards the country. This company also follows a particular standardization and provides the same experience throughout the world. The main thing that can be concluded from this report is that going internationally for any company can create a boom in their market and therefore can sometimes be more successful than the domestic market References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Barrett, H., Weinstein, A. (2015). Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer, Cham. Christopher, M., Payne, A., Ballantyne, D. (). Relationship marketing: bringing quality customer service and marketing together. Constantinides, E. (206). The marketing mix revisited: towards the 21st century marketing.Journal of marketing management,22(3-4), 407-438. Datta, H., Ailawadi, K. L., van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), 1-20. Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International Journal of Business and Management, 4(9), 17-24. Duncan, M. S., Natarajarathinam, M. (2016). BEST PRACTICES OF SALES FORCE COMPENSATION WITHIN SMALL, TO MEDIUM SIZED ENTERPRISES: THE METRICS ASSOCIATED WITH PERFORMANCE APPRAISAL.THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 123. Erragcha, N., Romdhane, R. (2014). New faces of marketing in the era of the web: from marketing 1.0 to marketing 3.0.Journal of Research in Marketing,2(2), 137-142. Goi, C. L. (2009). A review of marketing mix: 4Ps or more? International Journal of Marketing Studies, 1(1), 2. Harrington, R. J., Harrington, R. J., Ottenbacher, M. C., Ottenbacher, M. C., Fauser, S., Fauser, S. (2017). QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), 551-570. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Kozak, Y. (2015). International Marketing. [online] International Marketing. Retrieved on: 15 july 2017. [Accessed] https://dspace.oneu.edu.ua/jspui/bitstream/123456789/2845/1/International%20marketing.pdf. Kraak, V. I., Englund, T., Misyak, S., Serrano, E. L. (2017). A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States.Obesity Reviews. Liu, Y., Li, K. J., Chen, H. A., Balachander, S. (2017). The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency. American Marketing Association. Londhe, B. R. (2014). Marketing Mix for Next Generation Marketing.Procedia Economics and Finance,11, 335-340. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), 17-40. Moncrief, W. C., Marshall, G. W., Rudd, J. M. (2015). Social media and related technology: Drivers of change in managing the contemporary sales force.Business Horizons,58(1), 45-55. Parker, B.J. (2003). "Food for health: the use of nutrient content, health and structure/function claims in food advertisements", Journal of Advertising, Vol. 32 No. 3. Rahmani, K., Emamisaleh, K., Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model. Asian Journal of Research in Marketing, 4(2), 98-108. Schroder McEachern, (2005). "Fast foods and ethical consumer value: a focus on McDonald's and KFC", British Food Journal, Vol. 107 No. 4. Vignali, C. (2001) "McDonalds: think global, act local the marketing mix", British Food Journal, Vol. 103 Issue: 2

Saturday, November 30, 2019

Of Mice And Men Essays (381 words) - Fahrenheit 451,

Of Mice And Men Persuasive Essay I strongly believe that Of Mice and Men should not be banned from public libraries. After creating a survey on the freshman class, I am not the only one who thinks this book shouldnt be banned. About seventy-five percent of the class wants to keep this book on the shelves. One reason why students want to keep this book is because of its interesting plot. This book was about two migrant workers, one being abnormal, who work at a ranch so that they could fulfill their dream to own their land. At the end, the abnormal one dies because of his many accidents killing people. There are some bad characters in this book that are cruel and treat others with no respect. In every book or movie there are always bad guys. Without the bad guys it wouldnt make any movie or book interesting. I think that the people that would want any book to be banned are being selfish and spoiled. Just because they dont like it doesnt mean they have to ban it from everyone else. In Ray Bradburys book Fahrenheit 451 he sees the future where books were going to be destroyed for many reasons. One of them being Colored people dont like Little Black Sambo. Burn it. White people dont feel good about Uncle Toms Cabin. Burn it. Banning Of Mice and Men because it doesnt please to all audiences doesnt mean it should be off the shelves. Everyone has their own opinion on different things. Obviously, some people did like this book because it was published. A book doesnt get published unless people like it. For that reason, people thought this book was entertaining. It is impossible to write a book that everyone likes. Having this book banned by the school board is a wrong idea. I think that people should be able to read whatever they would like to read. If people dont like the book they should just ignore it, instead of ban them, because other people might like it. This is one of my favorite books and I would really be upset if I wouldnt be able to read it again. English Essays

Tuesday, November 26, 2019

Slim and George in chapter 3 of Of Mice and Men Essay Example

Slim and George in chapter 3 of Of Mice and Men Essay Example Slim and George in chapter 3 of Of Mice and Men Paper Slim and George in chapter 3 of Of Mice and Men Paper Essay Topic: Of Mice and Men We discover about Slim’s many qualities such as his ability to bring out the secrets of others from them. This is shown in Chapter Three in which he questions George about him and Lennie going around together. Slim’s cunningness is shown not through the dialogue but through the description such as â€Å"Slims’ calm invitation to confidence† which reveals to us that he made George comfortable. The writer shows that this is what leads George to continue talking. The reason why Slim wants to find out more about George and Lennie’s relationship is that he finds it odd that two people are going to places together. Slim knows that George wants to talk and after he begins, he knows that he can be â€Å"receptive† which is why he believes that he does not need to encourage George into saying more. The writer reveals Slim’s intelligence in this scene and his superiority in the sense that he was able to bring out the past of George. This becomes useful in the next scene with Candy’s Dog and how he is key to the decision in the end. Slim’s qualities of being attentive and a good listener are further emphasised through the words â€Å"Godlike†Ã¢â‚¬  and the repetition of the words â€Å"calmly†. We also find out about George in this section and his past. The fact that he used to bully Lennie by making him do random things for entertainment shows how he is not perfect either although he does regret his past. George answers â€Å"defensively† when Slim asks him about his relationship with Lennie. He believes that there is nothing wrong with this although he does know it is not that common. However, he then begins to reveal the past. The same characteristic of him is again shown when Candy asks them about the land that they want to buy. George begins by talking defensively but then eventually begins to reveal more about the piece of land. George â€Å"wanting to talk† to Slim about the past shows how he wanted to share his past and concerns with others rather than be lonely as he could not tell anyone about Lennie and the girl in Weed. This also reflects the reason for which he goes to places with Lennie which is they get lonely and they become sad. George says this to Slim â€Å". guys that go around ranches. That ain’t no good†. Although the reader first feels that Lennie needs George to look after him, we find out here that George needs Lennie for company. Lennie’s past with a women in Weed is a foreshadow what will happen in the end. The writer brings this story here to tell us the reason for which George and Lennie moved ranches and also to warn the reader of what is to come. This is then developed on with the attack on Curley, the puppy dying and then finally Curley’s wife’s death. The atmosphere in this scene is very significant in setting the mood for the conversation. Firstly, we are told about â€Å"the evening brightness† outside and the â€Å"dusk† inside which represent the happy relationship we seem to see between George and Lennie and how it never used to be like this before with the â€Å"dusk† inside. The dusk setting also shows that the coming up scene is negative. The pool of light also focuses on the two characters giving importance to them in the scene. This is used to focus the scene more on George as he becomes the one that talks more. Slim â€Å"moved back slightly so that the light was not on his face†. This was also used to show that he did not want George to see his facial expression during the question as he did not want to give away his intention for asking. Jeya Packiarajah 11X Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section. Download this essay Print Save Not the one?

Friday, November 22, 2019

Every AP Environmental Science Practice Test Available

Every AP Environmental Science Practice Test Available SAT / ACT Prep Online Guides and Tips Are you preparing for the Environmental Science AP exam? One of the best ways to study for the test and figure out how well you’re doing is to take practice tests.Taking practice tests lets you see what kind of questions you’ll be asked on the exam, and they can help you figure out which subjects or types of questions you struggle with and need to review more.Finding practice tests can be time-consuming, and, unfortunately, not all practice tests are created equally. Luckily, we’re here to help. In this guide, I’ll provide links to all theAP Environmental Science practice tests available, point out which ones are the highest quality, and explain how you should be using them. Official AP Environmental Science Practice Exams Official practice materials, those developed by the College Board, are the best to use when preparing for an AP exam.This is because, since the practice materials are created by the same organization that develops the real AP test, you can be sure they’ll accurately represent the test and give you the best idea of what the real AP exam will cover. Unfortunately, the College Board doesn’t often like to release a ton of practice material, particularly multiple-choice questions (because they often reuse these for multiple exams). However, there are still official review materialsyou can use which I've separated into three categories. Complete Exams The College Board has released one completeAP Environmental Science practice test, from 1998. Complete 1998 AP Environmental Science exam This test is not super recent, but becauseAP Enviro hasn’t undergone any significant changes since then, it’s still useful and will give you a great idea of what the real exam will be like. This test also contains answers to all the questions, as well as scoring guidelines and sample responses for the free-response questions. Be aware though that, although the questions are still similar, grading guidelines have changed. As a result, the College Board has released a document with updated scoring guidelines for the free-response questions so you can get a more accurate idea of how questions are scored and what your rough score on the exam would be. Multiple-Choice Questions Besides the single complete released practice test, the only place to find official multiple-choice questions for AP Environmental Science is in the Course Description for the class. Beginning on page 12 of the document, you’ll find 17 multiple-choice questions. While this isn’t anywhere close to what you’ll see on the real exam (the actual AP test will have 100 questions), it’ll give you an idea of the topics the exam will cover and how questions will be worded. Free-Response Questions Luckily, there are tons of official free-response questions available for you to study and practice with. The College Board has released previous free-response questions from 1999-2017. Free-response questions 1999-2017 With four free-response questions included on the test each year, that means you have access to 68 official free-response questions! These questions each include scoring guidelines and sample responses so you can get an idea of what the graders were looking for. Possible Other Source: Your Teacher Your AP Environmental Science teacher may also have access to some additional official practice questions that you can use. Teachers are sometimes able to purchase official practice questions from the College Board which students don’t have access to. Now, your teacher may have chosen not to do this, or they may be saving those questions for class exams, but if you’re looking for more official practice materials, you may want to take a chance and ask them. Official practice tests won't come with a seal, but you can be sure they're the highest-qualitypracticematerials out there. Free Unofficial AP Environmental Science Practice Tests You have to be a bit warier when using unofficial practice materials because some of them don’t do a very good job of replicating what topics the AP test covers or how they word their questions. However, there are many that can still be very helpful. For each of the resources below, I’ll explain what material they include and how closely it matches the real AP Environmental Science exam. Barron’s Barron’s has created a high-quality, complete practice exam (with 100 multiple-choice and four free-response questions, just like the actual AP test). This test does a good job of replicating actual AP questions, and it also includes in-depth answer explanations for each question, including sample responses for free-response questions. You can take the test in timed or untimed mode.This is a particularly helpful resource that you should use wisely. (See below for how you should be using this and other resources.) Varsity Tutors Varsity Tutors has a complete multiple-choice section (100 questions). The test is timed and automatically graded for you. While it doesn’t include free-response questions, themultiple-choice questions are similar to those you’ll see on the AP exam.You can combine these questions with a set of official free-response questions and made a complete practice test. If you’d like to practice a specific topic, they also have 148 practice quizzes of varying difficulty for AP Environmental Science, however; the topics are broken down into such specific categories that many quizzes have only 1-2 questions, which can make it tedious to move from one very short quiz to the next.The quizzes can be helpful for more focused studying, but, in general, the complete diagnostic test is the best resource from this site. McGraw-Hill McGraw-Hill offers a 25-question AP Environmental Science practice quiz. This is shorter than many other practice questions and, additionally, the quiz is also untimed. However, the questions are generally well-written, so it’s still a good resource to use. Environmental Science Textbook Quizzes This site includes 20-question quizzes for each of the 25 chapters of the Environmental Science textbook chapters. To select a quiz, choose a chapter from the left-hand side of the page, then choose â€Å"Practice Quiz† on the new page.These quizzes are fairly surface-level, but they can help you study specific topics or prepare for in-class exams, even if you don’t use Environmental Science as your textbook.One frustrating thing is that you’ll have to click on each chapter individually to see what areasit covers if you’re looking to study a particular topic. ProProfs This is an -question multiple-choice quiz. This is quite a short quiz and, strangely, it provides definitions for some keywords you should already know, but it might be helpful if you want a quick study session. High School Test Prep This quiz contains 15 multiple-choice questions. Like ProProfs, its questions are more basic than the majority of those on the actual AP exam will be, but you still may find it useful to try out. Paid Unofficial AP Environmental Science Practice Tests These next resources will cost you a bit of money to use. Shmoop For people who pay its subscription free, Shmoop offers three full-length AP Environmental Science exams as well as a diagnostic test.Paying Shmoop’s fee of $24.68 a month gets you access to these practice tests as well as practice material for a wide variety of other tests forthe ACT, SAT, and other AP exams. Albert Albert has multiple-choice quizzes for each of the seven main ideas of the course. The quizzes are categorized by difficulty, are not timed, and will immediately let you know if you have answered correctly.While some of the questions are free (you'll need to set up an account), you won’t be able to see what the correct answer is if you answered incorrectly or answer any hard-level difficulty questions unless you pay $25 for full access. Full access gives you access to over 200 multiple-choice questions. As a whole, I found these questions to be more basic than actual AP questions.They focused primarily on definitions and basic factsand didn’t emphasize making connections between different topics as much as the real exam does. Review Books Another place to find practice tests is in AP Environmental Science Review books. Most review books contain 1-2 practice tests. These exams can vary in terms of quality, but, in general, Princeton Review and Barron’s are pretty safe bets when it comes to quality. Before you purchase a review book, you should read reviews online or ask students who have previously used the book how well they felt it prepared them for the exam. How to Use AP Environmental Science Practice Tests Now that you know where to find all those practice tests, how should you use them? Taking random tests haphazardly won’t improve your score much, if at all, so follow these guidelines to know which practice materials you should usewhen. First Semester First semester, you’re still learning most of the content you need to know for the exam, so taking a full-length practice exam won’t be very helpful because your score will likely be low since you haven’t covered certain topics yet. During this semester, focus on taking official free-response questions (you can look through them to find ones that focus on information you’ve already covered) and unofficial quizzes that focus on specific content areas (the Environmental Science and Albert quizzes are good places to start). Be sure to start your studying early (by the middle of first semester) and regularly review throughout the year. Doing regular review will help you stay on top of the material, be prepared for class exams, and make reviewing for the final AP test much less overwhelming in the spring.You may also want to consider buying a review book this semester; many of them have practice questions after each chapter so you can see how well you’ve learned the material. Second Semester Second semester is when you should begin really focusing on preparing for the AP exam.At this point, you should have learned the majority of information you need to know for the exam, so you can begin taking full-length practice tests. I recommended beginning with the Barron’s practice test. Take this test under realistic testing conditions (timed and in a quiet room). After you’ve completed it, review how well you did (follow their guidelines for grading your free-response questions). Your score on this test will help you know how well you’re doing and how much studying you need in order to meet your target score. If you’re close to the score you want, you may only need to do light review, but if you’re two points away or more, you’ll likely have to put in some significant time to meet your goal. After taking and scoring your first full-length practice test, look to see where you got questions wrong. The primary reason for taking practice tests is to find where your weaknesses are and then improve in those areas. Don’t just immediately move on to your next practice test, spend time strengthening areas you need to improve on. Perhaps you need to learn how to complete your essays faster, or you realized you really don’t know anything about the nitrogen cycle. Get these gaps taken care of before you take another practice test, otherwise; you won’t see your scores improve.After you feel you’ve reviewed sufficiently, take another practice exam, either the official released test or Varsity Tutors’ multiple-choice section with official free-response questions added to it. Here’s a brief recap of the process you should be following: Take and score your first practice exam (4 hours) Evaluate your mistakes (1.5 hours) Improve your weak areas by doing focused content study and completing practice problems (2.5 hours) Take and score a second practice exam (4 hours) Repeat the steps above as often as you need to in order to make sure you’ve eliminated all your weaknesses for the AP exam and are ready when it comes time to test day. Conclusion AP Environmental Science has the lowest average AP score of any exam. If you want to beat the odds, taking practice tests is one of the best ways to improve your chances of earning a high score.While official practice materials give you the most accurate idea of what will be on the real AP exam, there are high-quality unofficial practice tests out there as well. During your first semester in the class, you should use practice tests to get yourself familiar with the free-response questions and solidify your knowledge of specific topic areas.Second semester is when you can begin taking full-length practice exams toget an idea of how well you’re doing and where you need to improve. What's Next? The free-response sectionistypically the hardest part of the AP Enviro exam. Check outthis guide to learn more about what it'llcover and how to get a high score. Need help starting or continuing your review for AP Enviro? We have acomplete guide to reviewing for the AP Environmental Science exam that'll walk you through each step you need to follow. Wondering which other AP classes you should be taking? Learn how to plan out your futureAP classesby reading this guide. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Thursday, November 21, 2019

In instruction box Essay Example | Topics and Well Written Essays - 1250 words

In instruction box - Essay Example The threats are the elements that could lead the business to trouble. It is important to conduct a SWOT analysis as it may later inform the business planning steps that are directed to the realization of business objectives (Armstrong, 1996). Every serious business should conduct and implement a SWOT analysis every so often to evaluate its position in the market. This paper will involve a SWOT analysis of Nike Company and will go further to analyse what businesses need to do to gain a stronger market position. About Nike Company Nike Incorporated is a multinational business that designs, develops and markets apparel, footwear, accessories and equipment. The American company has its headquarters in the Portland metropolitan area of Oregon. Nike as the company is popularly referred to is among the fortune 500 companies and boasts of being a leading producer of apparel, sports equipment and athletic shoes in the world (Nike Inc., 2013). Established in 1964 under the name of Blue Ribbon Sports, the corporation has several brands to its name, the main ones being Nike, Nike Skateboarding, Nike Golf, and Nike Pro. The organization has a number of subsidiaries including Converse and Hurley International, operates a number of retail stores, and sponsors several high profile sports teams and athletes from different nations across the globe. Nike SWOT Analysis Strengths Nike Inc. enjoys several strengths to its advantage. The company has been in existence since 1964 which may translate to a lot of experience in its field. The Nike brand has become a global brand over the years and enjoys strong brand equity. Given that the brand is linked with many famous athletes and favorite sports teams, it enjoys a huge amount of endorsements from its beneficiaries and by extension, the support of the masses spread across the world (Marketing Teacher, 2013). It is a fact that the establishment of manufacturing plants, buildings and other immovable assets cost huge capital investments and ties an organization’s finances. While many organizations have their capital tied to such assets as buildings and factories, this is not the case with Nike Inc. The corporation also does not have its capital tied to workers engaged in the production of its products. This being the case, the business thrives on a lean workforce and therefore operates on a lean budget. Furthermore, relying on the facilities of other organizations to manufacture its products gives Nike the opportunity to produce its products at the lowest possible costs without compromising on quality (Marketing Teacher, 2013). This arrangement affords Nike huge profit margins especially considering that it thrives on a lean workforce and budget. The organization has a robust research and development team that work toward coming up with high quality innovative products. The organization is one that produces branded clothing - a field in which there is little to innovate about (Tech Analysis Blogger, 2013). W hile this is the case, the company has managed to come up with innovative products that meet the needs of various demographics. The company also has a high score with regard to its environmental record. The Clean Air-Cool Planet, the company among the top companies that are climate friendly. Weaknesses One of the weaknesses that